Media company will publish The Verge and The SB Nation network of sites, empowering talented web voices and their passionate audiences
WASHINGTON, DC – November 1, 2011 – The media company formerly operating under the name SB Nation today announced that it has changed its name to Vox Media, Inc (or Vox.) Vox will publish both The Verge, which launches today, and the SB Nation network of more than 300 owned-and-operated sports communities.
The SB Nation network of sites is the fastest growing digital sports property with more than 25 million monthly passionate fans who are drawn to in-depth, high quality coverage of, and conversation about, their favorite teams and sports. Today's launch of The Verge, the consumer technology site offering an authoritative and comprehensive source of news, reviews, journalistic features, and product information, creates a new vertical content offering, necessitating a new name for the parent company publishing both entities.
Vox Chairman and CEO Jim Bankoff said, "Vox will aggressively pursue a clear mission of empowering the most talented web-native voices and their passionate audiences. We are calling our company Vox because its essence is a collection of strong voices: our talented experts, our communities and our employees. It's our role to support and enable those voices and our marketing partners with an exceptional product platform. We believe it's the combination of talent and technology that will define success in premium digital publishing."
Vox will also apply its talent and technology to enable advertisers to engage its influential audiences with customized and standard integrations, at scale, across verticals. The company already works with many of the top consumer brand marketers in sports and today announced launch partnerships on The Verge with BMW, Sony and Samsung.
Both SB Nation and The Verge will feature premier video coverage as part of programming mixes, which will span across media types and platforms. The Verge will produce its leading podcast, video show and other multimedia programming aimed at the large audience that cares passionately about technology. Separately, on Friday, YouTube announced that SB Nation will be one of its original channels: a next generation sports video experience that will reflect SB Nation's unique approach to sports news and community.
SB Nation started several years ago when Tyler Bleszinski, its current sports editorial director, launched Athletics Nation the first site in its network. No traditional media outlet was covering his team the way that he wanted, which was with a passionate, authoritative voice that would also remain true to quality journalism and community. These principles have guided the phenomenal growth of SB Nation and will continue to guide publishing at Vox.
Vox's product team, led by Trei Brundrett, launched the first iteration of its platform three years ago, which has contributed to its rapid rise in sports publishing, and will be the same technology platform that powers The Verge and future publications. The power and flexibility of the SB Nation publishing system was a driving force in The Verge founders Marty Moe and Joshua Topolsky and an all-star team of technology writers and editors choosing to build their site under the flag of what today has been named Vox.
For more information, or to interview to Vox Chairman and CEO Jim Bankoff, contact:
Vox (formerly known as SB Nation) is one of the country's largest and fastest growing online publishers. Based in Washington DC, Vox owns and operates sites in distinct vertical categories, consumer technology and sports. The Verge is focused on consumer technology, and marries the industry's leading editorial team with the most advanced publishing platform to create the premier destination for consumer technology audiences and marketers. SB Nation has over 300 team-centric and sport-specific websites, constituting the nation's preeminent network of online sports communities. Working with only the most respected writers, editors and bloggers, SB Nation empowers passionate fans to engage in high quality sports conversation. A full directory of SB Nation team and community sites can be found at sbnation.com/blogs. The company's investors include Accel Partners, Comcast Ventures, Khosla Ventures, and Allen & Company.