1. It Starts With The Fan

    SB Nation is the fastest-growing online sports media brand and the largest network of fan-centric sports communities.

    From the beginning, SB Nation has focused on developing the highest quality grassroots sports sites on the web — recruiting only the most respected web-native journalists to build their communities. SB Nation's young male audience consistently ranks as the most affluent and influential in the sports category.

    Fan Communities

    Every fan of every team deserves the same access and input to the highest-quality coverage and conversation. That’s why SB Nation is home to hundreds of the deepest and richest communities built around specific teams, leagues, cities, and sports, delivering the ultimate experience around game days, tent-pole events and fantasy sports for fans of every sport and every team.

    Leading Web Talent

    Led by Editorial Director (and Editor of Every Day Should Be Saturday) Spencer Hall, the SB Nation editorial team comprises the most passionate and influential voices of modern sports fandom. With five of Forbes’ Top Ten Influencers in the Business of Sports, headlined by David Fucillo's of Niners Nation, SB Nation provides sports fans with the most authoritative coverage delivered from a true fan's perspective.

    • “World’s Best Designed News Site”

      Society For News Design
    • “50 Best Websites”
    • Home to 5 of Forbes 2012
      “Top 10 Influencers in the Business of Sports”
    • “SB Nation has applied the digital ethos, at scale, to a topic [sports] – that has produced astounding valuations for those who can capture an audience.”
    • “Who’s doing it right? It’s a simple answer:
      SB Nation - marrying talent and technology.”
    • “Publishers who still don’t care about perfecting their web products need to pay close attention
      [to SB Nation’s re-design].”
    • “You’re reflecting the fans’ perspective and giving the fans a voice. That’s what I love.”
      Commissioner Roger Goodell

    Our Audience

    The #1 destination for the most valuable users

    The young, male, affluent audience is hard to reach and even harder to persuade. Vox's unique relationship with our users fosters the commitment and trust brands can parlay into strong, organic connections with current and future consumers.

    • 21.2 Million
      Unique Visitors
    • 158 Million
      Page Views
    • Male 18-34
      Index 254(#1)
    • $100,000+
      is the median household income
    • 44%
      of total page views from Male 18-34 (#1)
    • NO. 1
      for percentage of total minutes on sites via mobile
    • 40%
      traffic exclusively from mobile (#2)
    • 10%
      repeat visitors return daily
    • 25%
      of repeat visitors return every 5 days
    • 34 Million
      comments in 2012
    • 2X
      more likely to be a Sports Fan (Index 188)
    • 2X
      more likely to be a Sports Enthusiast (Index 175)

    (Stats represent U.S. multi-platform comScore numbers, 09/13.)

  2. News

    For true sports fans, the season never ends. SB Nation provides the highest-quality coverage, commentary, and community during the season, in the offseason, on game day, and beyond —which is why our partners see industry-leading performance year-round.

    Our team-specific coverage is enhanced by experiential pieces showcasing the sights, sounds, tastes, and traditions that touch every modern sports fan’s life, as well as the cultural implications that go beyond the field.

  3. GameThreads

    GameThreads are real-time discussions between community members and editors that take place during live games, providing immersive environments for fans and facilitating intense conversations about the action.

    Every community across SB Nation hosts a GameThread for every one of its team’s regular-and post-season games – and GameThreads average 1,000 comments per game, per team!

    More time on page is spent within GameThreads than in any other section of our property, making GameThreads invaluable to brands looking to resonate with hyper-engaged fans who are committed, passionate, and vocal.

    • 1,000

      average # of comments
      per GameThread

    • 43:00

      average time spent on
      NFL GameThreads

    • 1:20:00

      average time spent on
      Super Bowl GameThreads

  4. Features

    At SB Nation, we've further elevated our impassioned, innovative sports journalism with the introduction of longform original features - in-depth profiles, essays, memoirs, and more.

    Matching the polish of the redesigned SB Nation and leveraging Vox Media's best-in-class multimedia presentation these stories, posted three to four times per week, offer thought-provoking editorial on sports and sports culture enhanced with evocative photos, video, infographics, and sidebars.

    • 95

      Total Pieces

    • 13,341


    • 3,149


    • 1:01:54

      Average time spent on page

    • 40.06

      Increase over site average

  5. SB Nation Video

    SB Nation’s in-house production team creates the most impressive video content found on the web.

    SB Nation’s video shows are hosted by renowned journalists and reporters who are experts in their fields, having previously honed their skills at ESPN, Sporting News, AOL Sports, and beyond. The best shows attract the best guests, and our videos have featured high-profile athletes from across the sports world.