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Tuesday, August 13 — Today, we are thrilled to launch the Deseret News on Chorus, bringing the Utah newspaper’s new brand identity and refreshed digital experience to life on our all-in-one publishing, audience and revenue platform.
When looking for an integration partner for its new platform, the Deseret News chose to work with the team at Chorus to build an online presence that would enable its journalists to continue rigorous reporting with top-of-the-line software, while serving and growing local and national audiences to new scale across its sites and platforms.
With the new audience experience, the Deseret News is looking to show up where its readers are across desktop, a newly launched mobile application, and on AMP pages, Google News and Apple News.
As part of the new experience, Deseret News also revealed a new logo and brand identity across its platforms. The media brand worked closely with the Vox Media and Chorus design teams to bring the identity to life.
“It’s a thrilling opportunity to help modernize a 169-year-old news brand identity. Our new logo takes inspiration from our past and helps us lean into the future. Vox Media’s design team was an ideal partner as we worked together to incorporate and extend our new visual identity to out site on the Chorus platform,” said Burke Olsen, Head Digital Officer at the Deseret News.
The Deseret News will also join Concert, Vox Media’s premium advertising marketplace, opening up revenue opportunities for the Utah company to continue building a sustainable business with new partners and high quality, brand-safe advertising.
The publisher will also integrate Coral, an open source SaaS platform acquired by Vox Media this year, dedicated to building safer online engagement and communities for publishers, into its platform. The goal for the Deseret News is to improve the user experience and help the media brand think differently about community engagement across its properties.
“With the launch of the Deseret News on Chorus, we continue to support digital-savvy legacy newsrooms, migrating them to our platform, helping local news organizations with significant archives keep their important work online, while enabling their teams to focus on delivering impactful storytelling and building a sustainable future,” said Trei Brundrett, Chief Operating Officer at Vox Media. “We are committed to building the future of publishing and partnerships like this help us to do so.”
