As part of its 75th anniversary initiative “UN75,” the United Nations is partnering with Vox Media’s award-winning brand studio, Vox Creative to inspire and inform dialogues on global issues in settings around the world.
The initiative, live today, is part of the United Nations’ goal to create the largest, most inclusive conversation on the role of global cooperation and launches with a video titled ‘Shaping Our Future Together,’ produced and created by Vox Creative featuring interviews with dozens of people from all walks of life, from across the world. It covers five key ‘megatrends’ that will shape the UN’s agenda for years to come: climate change, shifting demographics, the impact of digital technologies, growing inequity, and new forms of conflict and violence.
Shot in split-screen documentary style, the video captures a diverse set of people from different backgrounds “in conversation” with one another, featuring how people from around the world are responding to the major issues our world faces – together.
To create the film, Vox Creative filmed dozens of people from around the world, of all ages, in five countries including Russia, China, Germany, Nigeria and the United States, in all six UN languages, Arabic, Chinese, English, French, Russian and Spanish. The film itself will be available in translation in all 6 languages, as well.
The film will be shown at major UN events throughout 2020, including the first UN75 dialogue at its Headquarters in New York, helping leaders from around the world understand the pressing threats to our world.
Vox Creative partnered with creative studio and content production company Blink to execute the global shoot in only two weeks, working with executive producers and directors Chelsea and Andy Moynehan and a global network of 25,000 filmmakers, photographers and journalists.
The UN chose Vox Media for the signature style of Explainer journalism it produces across Netflix, YouTube, podcasts and now for brands via Vox Creative’s Explainer Studio. The Explainer Studio’s past work has included campaigns for purpose-driven organizations such as the Gates Foundation and the International Committee of the Red Cross, and now the United Nations.
This is just the beginning of what you’ll see from Vox Creative joining forces with brands and organizations who are using their influence to make a net-positive impact on the world – as the brand studio is rolling out a new offering, IQ.