The Strategist and global design company West Elm today announced they have partnered on a co-branded and curated digital shop that is live at WestElm.com/TheStrategist. With a shared commitment to providing its readers and customers value through original designs and modern offerings, The Strategist Shop at West Elm marks the first time the home retailer has partnered with a publisher, combining the power of content and commerce in a compelling one-stop-digital-shop. The Strategist Shop at West Elm pulls together more than 40 West Elm exclusive products that have been featured by The Strategist’s editors, including a sofa that’s quickly become a favorite among Strategist readers, giftable weighted blankets, a statement coffee table, and much more. The shop will eventually grow to include more than 80 products as more items are included over the course of the next year.
“As we test and research and write about our favorite home goods, West Elm is just one of those brands that consistently offers our readers the design and functionality they love,” says The Strategist editor Maxine Builder. “So many Strategist favorites over the years have come from West Elm, this partnership felt like a perfect match.”
“The Strategist is the ultimate shopping resource and together with the editors we are excited to bring their unique point of view to a digital storefront on WestElm.com,” said Andres (Dru) Ortega, director of consumer marketing at West Elm. “We have made it easy for readers and customers to discover our original and modern mix of West Elm products for decorating, entertaining, gifting and more.”
The Strategist Shop at West Elm is live today and features more than 40 West Elm products selected, vetted, and reviewed by Strategist editors. Each item is carefully selected and reviewed based on function, value, and innovation, ensuring they each offer readers and West Elm customers well-designed products at a good value. Products featured in The Strategist Shop at West Elm range in price from an $8 stain removal stick to a $1,799 for a sofa, and The Strategist earns a commission off the sale of each item purchased directly through the shop.
The Strategist is continually looking for new ways to surprise and serve its readers. In 2018, the site brought some of its favorite brands together for an IRL holiday pop-up shop focused on beauty. It also worked with eBay on a charity auction featuring items from readers’ favorite tastemakers.
“Partnering with a brand like West Elm is an exciting step in how the Strategist can work directly with brands. We’re always looking for ways to help our audiences have fun shopping experiences not only on our site but also through unique partnerships like this one,” says Catherine Fish, Vox Media’s VP of eCommerce business development.
About Vox Media
As the leading independent modern media company, Vox Media tells stories across digital, podcasts, TV, streaming, live events, and print. The company’s editorial networks include Vox, New York Magazine, The Verge, The Cut, Eater, Vulture, The Strategist, Polygon, SB Nation, Intelligencer, Curbed, Grub Street and Recode. It is also known for industry-leading businesses, including the Concert publisher-led marketplace, Chorus publishing platform, and Vox Media Studios entertainment and podcasting division.
About West Elm
Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world’s largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.