Vox Media president Pam Wasserstein announced today that Eric Karp has joined the company as SVP, brand licensing. In this new role, he will build and execute the modern media company’s brand licensing strategy across its multiple lines of business and networks, which include influential brands such as New York Magazine, Vox, The Verge, The Cut, and many more. Karp begins his role this week.
“Eric has a proven track record of developing brand licensing businesses in creative and organic ways,” says Pam Wasserstein. “I know that we have great untapped potential in consumer products and retail programs that Eric will help us unleash.”
At Vox Media, Karp will be responsible for leading the strategy, operations and P&L of this new line of business to create a significant new revenue source aligned with the company’s brands. The role will be collaborative across all areas of the business as Karp works to bring Vox Media’s networks to life in new ways.
Since 2017, Karp was SVP, licensing, at BuzzFeed, where he was responsible for strategic oversight and creative direction of all key product categories: publishing, home, food & beverage, and consumer promotions. He led a cross-functional team of ten, and created multi-year, multi-department partnerships with major retailers in the U.S. and abroad, including Walmart, Target, Amazon, Macys, Kaufland, Interspar and Big W. Prior to joining Buzzfeed, Karp was GM, licensing at Crayola, and earlier in his career held licensing roles at a variety of companies in the gaming, publishing, and entertainment space.