The Dodo, the #1 global digital publisher for pet and animal content, today announced a new book series in partnership with A Kids Co., the brand that is making media for the next generation of world-changing kids. The series is designed to kickstart challenging, empowering and important conversations for kids, with books including Adopting a Pet, Caring for a Pet, and Saying Goodbye to a Pet.
“Kids and their pets love each other more than anything, and there are so many life lessons to be learned from growing up with a pet,” said Katy Brink, executive editor at The Dodo. “We’re happy to partner with A Kids Co. to help kids get excited about pet adoption and make this relationship the very best it can be.”
Each book in the series provides kids with all the information they need as their family welcomes and grows with a pet. Teaching kids about pet adoption will encourage them to play a more active role in selecting a pet, and more importantly, develop empathy. Kids can play an integral role in caring for their furry (or not-so-furry) friend, and the responsibility not only helps them grow, but makes their bond with the pet so much stronger. Lastly, saying goodbye to a pet is emotional, but encouraging kids to talk about how they’re feeling and intentionally remembering what they loved about their pet can help them process and cope with loss.
“Every book we make is designed to speak to something kids think and feel deeply about,” said Jelani Memory, founder & CEO at A Kids Co. “The Dodo is a one of a kind brand that truly gets the magical relationship kids have with their pets and how important they truly are to one another.”
About The Dodo:
The Dodo is the #1 most-viewed and most-engaged with animal brand globally [source: Tubular Labs, March 2022]. We tell positive, authentic, entertaining stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. The Dodo is part of Vox Media, the leading modern media company.
About A Kids Co.:
A Kids Co. is a new kind of kids media company that is working to empower a generation of kids through diverse storytelling. Founded in 2019 in Portland, Oregon, A Kids Co. is built on the belief that kids are ready to have challenging, important and empowering conversations with the grownups in their lives. For more information, visit akidsco.com.