Vox Media is headed to SXSW, weeks after announcing that it has officially acquired Group Nine. Vox Media leaders and voices, including President Pam Wasserstein, SVP of Global Partnerships Renee Apelle, Vox Creative’s VP of Content Strategy and Innovation Aaron Tabas and Recode’s Host and Senior Correspondent Peter Kafka will attend this year, for conversations ranging from navigating digital media and brand purpose to creativity and brand loyalty.
See below for where you can find Vox Media at SXSW this year and be sure to check out Eater’s recommendations on where to find food and drinks.
Friday, March 11, 11:30-12:30pm JW Marriott | Salon D
How Hollywood & Non-Profits Approach Brand Purpose
Aaron Tabas, VP of Content Strategy and Innovation at Vox Creative, will moderate a deep dive on brand purpose. Panelists from Hello Sunshine, Comic Relief, and One Earth discuss how projects are brought to life, the way creative strategy is defined, and the nuances of the execution that determine a successful program and their advice for how brands can do the same.
Saturday, March 12 | 11:30-12:30pm CT JW Marriott | Salon 2-4
Advertising’s Role in Supporting Credible Journalism
In this panel conversation, Matt Sweeney, Chief Investment Officer of GroupM, the largest media investment company in the world, and Pam Wasserstein, President of Vox Media, will discuss the future of media and the crucial role advertising can play in funding journalism and preserving access to credible, reliable information, and reporting capable of fueling healthy communities, democracies, and civil society.
Saturday, March 13| 10:00-11:00am CT JW Marriott| Salon D
Building Loyalty for Your Brand by Making a Difference
Katie Soo, Chief Marketing Officer of KiwiCo is in conversation with Vox Media’s SVP of Global Partnerships Renee Appelle. Hear how Soo is growing KiwiCo to be a purpose-driven brand, building a loyal audience in a new phase of growth by leading with its values, and bringing it to new audiences by leveraging non-traditional channels like audio through partnerships with values-aligned companies like Vox Media. We’ll hear how Soo approaches leading a subscriber-based brand in a new category, how she is bridging the gap between storytelling and product, and what the future holds as she helps build a company that is making a difference for families.
Sunday, March 13 | 2:30-3:30 JW Marriott, Salon 6-8
Navigating a New Era of the Digital Media Business
Join Vox Media President Pam Wasserstein, Axios CEO Jim VandeHei, URL Media CEO and Co-Founder S.Mitra Kalita, and Precursor Ventures Managing Partner Charles Hudson for a discussion on the evolving digital media business, from VC and paywalls to subscriptions and sponsorships, and what it all means for companies and consumers alike.
Sunday, March 13 | 6:30–9 pm Bar Peached | 1315 W 6th Street, Austin
WeTransfer and Recode Media Present: An Evening with Peter Kafka & Sophia Chang [invite-only]
On Sunday, top agency creatives and leaders will gather for an evening with Recode’s Peter Kafka, presented by WeTransfer, where creative dynamo Sophia Chang will share an intimate look into her experience breaking into the business side of hip-hop and about her memoir, The Baddest Bitch in the Room.