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There’s never been a better time to partner with VMPN. Each month, we reach millions of loyal listeners who are passionate about our content — including branded podcasts.
In a survey of devoted VMPN listeners, we found that the vast majority (68%) say they would listen to a branded podcast created in partnership with one of their favorite VMPN shows, and a whopping 98% of our audience is open to branded podcasts.
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TRUST: 97% of the VMPN audience trusts Vox Media to create relevant and entertaining podcasts. They are extremely loyal to their favorite shows, with 75% listening to most episodes as soon as they are released.
ACTION: 86% of the VMPN audience has taken action after hearing about a brand or service on one of our podcasts, including making a purchase from the brand, using a promo code, and visiting the brand’s website.
DISCOVERY: Two-thirds (66%) of the VMPN audience will try a new podcast if it’s recommended by a VMPN host and the subject matter is similar to the host’s show. Our hosts are in a prime position to raise awareness; their recommendations are three times (25%) more motivating than recommendations from a podcast app (8%).
Sources:
Vox Media, Purchase intentions of the VMPN Audience (April 2022)
Vox Media, Podcast Habits of the VMPN Audience (April 2022)
