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The Dodo and Universal Pictures Launch “Duck Week,” a Multi-Platform Campaign for Illumination’s Animated Film, Migration

The Dodo/Universal Pictures

The Dodo, the the #1 most-viewed and most-engaged with animal brand globally [source: Tubular Labs, March 2023], and Universal Pictures today announced a first-of-its-kind, multi-platform, social-first partnership leading up to the premiere of Illumination’s animated film, Migration. Kicking off today, “Duck Week” is a week-long digital event devoted to classic Dodo-style duck videos and introduces the world to the stars of Illumination’s latest animated film.

“Duck Week” will feature cross-platform programming including a dedicated hub on The Dodo’s editorial site and video and social content devoted to the the most irresistible, compelling, and delightful stories of ducks including a German Shepherd that supervises a duckling during bathtime, a duck that loves to swim with her favorite cow, and so much more.

“Ducks are quirky, cute, fierce, and wildly underrepresented for the loveable animals that they are,” said YuJung Kim, publisher at The Dodo. “And in true Dodo fashion, alongside Universal Pictures, we’re giving ducks the stage they deserve through original, heartwarming stories.”

Since its inception in 2014, The Dodo has collaborated with thousands of partners to develop original video content, from TikToks to linear shows, that reach millions of animal lovers across the globe. With over 1B lifetime views to duck-themed videos, The Dodo is uniquely equipped to celebrate the internet’s irreverent and delightful obsession with ducks.

As the #1 animal media brand on the internet, The Dodo created a revolutionary approach to social storytelling that positioned animals as the protagonists of their stories. Series including “Dream Date” and “Animal House” continue the media brand’s commitment to creating original, family-inclusive content that evokes joy across all age groups, influences the way we see pets as family and makes loving animals a mainstream cause. In 2019, The Dodo launched its family programming brand, “Dodo Kids,” with a dedicated YouTube channel tailored to families with kids three to eight years old. To date, Dodo Kids has amassed over 1.5M subscribers and nearly 1.5B lifetime video views. In 2021, The Dodo released its Dodo Kids app and launched its Family Room entertainment destination designed for families to enjoy a co-viewing experience of the media brand’s beloved series and content.

Illumination’s Migration releases in theaters on Friday, December 22.

About The Dodo

The Dodo is the #1 most-viewed and most-engaged with animal brand globally [source: Tubular Labs, March 2023]. We tell positive, authentic, entertaining stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. The Dodo is part of Vox Media, the leading modern media company.

About Migration

This holiday season, Illumination, creators of the blockbuster Minions, Despicable Me, Sing and The Secret Life of Pets comedies, invites you to take flight into the thrill of the unknown with a funny, feathered family vacation like no other in the action-packed new original comedy, Migration. From a screenplay by Mike White, the Emmy winning creator of The White Lotus and the screenwriter of School of Rock, the film stars a top-flight comedic cast led by Oscar® and Emmy nominee Kumail Nanjiani (The Big Sick, Eternals) as anxious Mallard dad Mack and Emmy nominee Elizabeth Banks (Hunger Games and Pitch Perfect franchises) as Pam, the Mallards’ daring, quick-witted matriarch. Directed by Benjamin Renner, the Oscar®-nominated filmmaker of Ernest & Celestine andThe Big Bad Fox and Other Tales, Migration is a visual spectacle unlike any in Illumination’s acclaimed history, featuring elevated, expressionist artistry and Illumination’s signature subversive humor and authentic heart, unforgettable characters and joyful soundtrack.