The Dodo, the #1 global digital publisher for pet and animal content [source: ComScore, March 2023], today premiered, “Animal House,” its first creator-led franchise for the whole family. Starring Kim DeFisher (@arcticfoxdaily), “Animal House” shares an inside look into how a single mom juggles parenting her two adorable kids while also taking care of over 40 animals at their family farm, Arctic Fox Daily Wildlife Rescue, in upstate New York. The vlog-style series, optimized for TikTok and Reels, will release episodes weekly across platforms including YouTube Shorts and Facebook.
“Animal House is The Dodo’s first franchise led by a family of creators who can showcase all of the dynamics of the modern family,” said YuJung Kim, publisher at The Dodo. “With millions of followers on TikTok, the DeFishers are a charismatic, animal-loving family spanning multiple generations with deep bonds to each other and their pets. We feel that our audience of pet parents and human parents alike will be inspired by this heartwarming series.”
Since its inception in 2014, The Dodo has collaborated with thousands of partners to develop original video content, from short-form TikToks to long-form linear shows, that reach millions of animal lovers across the globe. Though The Dodo often gives creators a platform to reach its larger, engaged audience of animal lovers, “Animal House” is the first series where the digital publisher tapped a creator to serve as the face of a franchise.
DeFisher is a single mom who opens her home to orphaned and injured animals to rehabilitate them to go back out into the wild. Her kids, Ella and Clay, love helping out and celebrating every milestone as a family. Other family members include Kim’s mom, dad, brother, and sister — multiple generations of animal lovers who come together to rescue animals, support each other through all of life’s ups and downs, and make everyone laugh together and feel all the feels.
As the #1 family-inclusive destination [source: Tubular Labs Facebook & YouTube views July-Oct ‘22], The Dodo created a revolutionary approach to social storytelling that positioned animals as the protagonists of their stories. “Animal House” continues the media brand’s commitment to creating original, family-inclusive content that evokes joy across all age groups, influences the way we see pets as family and makes loving animals a mainstream cause. In 2019, The Dodo launched its family programming brand, “Dodo Kids,” with a dedicated YouTube channel tailored to families with kids three to eight years old. To date, Dodo Kids has amassed over 1.5M subscribers and nearly 1.5B lifetime video views. In 2021, The Dodo released its Dodo Kids app and launched its Family Room entertainment destination designed for families to enjoy a co-viewing experience of the media brand’s beloved series and content.
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About The Dodo:
The Dodo is the #1 most-viewed and most-engaged with animal brand globally [source: Tubular Labs, March 2023]. We tell positive, authentic, entertaining stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. The Dodo is part of Vox Media, the leading modern media company.