Today, The Black Owned Media Equity and Sustainability Institute (BOMESI) has announced a collaboration with Vox Media’s award-winning ad marketplace, Concert. The new solution allows advertisers to run campaigns across the Black-owned media companies within the BOMESI collective, while providing direct revenue to those companies.
The collaboration and new solution allows brands to directly support a collection of Black-owned media companies with consistent revenue streams, while reaching audiences at scale. With this solution, advertisers can now leverage the proprietary high-impact ad unit known as the Athena, across a number of participating publishers including Black Wall Street Times, CultureBanx, Her Agenda, BleuLife Media Group and All Hip Hop, with additional publishers joining in the future.
“We are building an ecosystem that repairs the damage from the exclusion of Black-owned media and other platforms from marginalized communities in media plans historically,” says DeVon Christopher Johnson, co-founder of BOMESI. “Building equitable and sustainable partnerships with brands as influential as Vox Media shows what can be done when intention meets action to provide the scale needed to grow the industry.”
As part of the collaboration, Vox Media has pledged to make donations to BOMESI. in furtherance of its mission.
“BOMESI’s three pillars: ecosystem building, education, and economic empowerment each manifest through our partnership with Vox Media,” adds Rhonesha Byng co-founder BOMESI. “This is not just an additional revenue stream for these companies, we’re creating a mechanism to provide meaningful capital that strengthens the sustainability of Black-owned media platforms both large and small.”
BOMESI was created to unite and advance Black-owned media businesses, educate the public on the importance of these platforms, and provide resources to increase visibility. Vox Media launched Concert in 2016 as a publisher-led marketplace, with the goal of creating a better and safer digital ecosystem for brands, publishers and users, built on the pillars of trust, scale and quality. In 2022, Vox Media launched the Concert SSP, continuing on its mission of building a better open web, while making it easier for advertisers to invest in quality journalism.
About Vox Media
Vox Media is the leading modern media company, reaching audiences everywhere they are.
Known for editorial properties including Vox, SB Nation, New York Magazine, The Dodo, and The Verge, the company’s portfolio features the most relevant, respected, and engaging editorial properties and voices. The company is also home to award-winning storytelling businesses such as Vox Media Studios and the Vox Media Podcast Network, as well as innovative technologies that support the entire media industry, including the Concert advertising marketplace.
Vox Media proves that quality can scale.
The Black Owned Media Equity and Sustainability Institute was created to unite and advance Black-owned media businesses, educate the public on the importance of these platforms, and provide resources to increase visibility. Black-owned media outlets have been a beacon for Black communities for over 190 years. We curated a public database of Black-owned media companies across the country. They have stood on the front lines of issues such as voting rights, civil rights, fair pay for all, unionization, education equity, healthcare disparities, and many other issues that impact Black people and reflect the current state of civil unrest. For more visit, blackownedmedia.org.