Vox Media held the return of POPSUGAR Play/Ground this past Friday at ROW DTLA in Los Angeles, California. Play/Ground guests experienced the “perfect day off” with an endless supply of high-energy activations by sponsors including Revlon®, Ninja Blast™ and SweeTARTS, a “Wake-Up Call session with Peloton’s Cody Rigsby, and an intimate conversation and performance by special musical guest, Chlöe.
Rigsby sat down with POPSUGAR executive editor Jada Gomez to share hilarious stories including “hard relaunching” his relationship with his boyfriend on social media, talk about his perfect day off, what his superlative would be amongst the Peloton instructors, and his upcoming book, “XOXO, Cody: An Opinionated Homosexual’s Guide to Self-Love, Relationships, and Tactful Pettiness.”
“People see me as a clown, and I am a clown, but I am excited and nervous to share more in-depth stuff that is super vulnerable,” said Rigsby. “Especially stuff with my mom — that was hard to digest, but that story needs to be told so other people can learn from it.”
Throughout the day, attendees were able to choose their own adventure, creating their own schedule for their perfect day off, with a curated event inspired by the core verticals of POPSUGAR – fitness, wellness, beauty and entertainment. Following Rigsby’s Wake-Up Call, Play/Ground guests explored The Hub featuring local vendors at the food market, received massages, IV drips, and Reiki treatment at the Zen Zone, explored sponsor activations including the Ninja Blast™ Power Bar and The Shop presented by Pattern Brands, and felt the burn at the POPSUGAR Fitness Studio during sessions led by A-List trainers including Megan Roup, Katy Schuele Scanlan, Kaleila Jordan and Raneir Pollard. The event also leaned into Los Angeles with many local partners, and showcased small businesses including Lucky Locks hair tinsel, Shibori tye dye + collage, tarot card readings, LUSH bath bombs, ear seeds, food vendors, and so much more.
At the Beauty Bar presented by Revlon®, guests enjoyed mini makeovers from local makeup artists, took 360-degree photos to capture their new look, and received full-size Revlon® products to take home.
The day closed with an intimate performance and conversation with special musical guest Chlöe. The actress, producer and artist performed selections from her debut solo album, In Pieces, and sat down with POPSUGAR associate director Kelsey Garcia to discuss what inspires her musically, accepting her imperfections, her favorite ways to unplug, and how she supports her sister Halle.
“Forget the career, forget the glitz and glam — that’s my baby sister,” said Chlöe. “To see her create such an iconic moment for women that we can be whatever the hell we want to be — to know that Halle is doing that and properly representing women in that way, I couldn’t think of anything better. We’ve learned to become each other’s safe havens and cheerleaders.”
POPSUGAR is the #1 most-engaged with women’s lifestyle site in the U.S. The brand reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fitness, style, and shopping. POPSUGAR is part of Vox Media, the leading modern media company.