From travel and entertainment to major online shopping days, the Vox Media audience loves to celebrate an occasion — and the holidays are no exception. Here’s why this year is looking bigger and better than ever.
THE VIBES ARE GOOD THIS HOLIDAY SEASON…
Our primary research predicts a big year for holiday entertaining, in-person get-togethers, and splurging on gifts, with 56% of consumers planning to celebrate “big” in 2023.
… AND VOX MEDIA AUDIENCES ARE READY TO SPEND.
- Vox Media audiences have a 56% increase in plans to attend social events and parties this year, with 1 in 2 planning to travel to see loved ones.
- 40% are planning to splurge this season, with an average gift budget of $1,608 (compared to $980 for non-Vox Media audiences).
- 61% will purchase gifts for themselves (compared to 34% for non-Vox Media audiences).
VOX MEDIA GIFT GUIDES ARE THE INTERNET’S MOST TRUSTED…
Editor-approved gift guides on The Strategist, The Verge, The Cut, Polygon, Popsugar, and more are the most trusted by savvy consumers, helping them cut through the clutter of seasonal shopping madness.
- Vox Media audiences are 175% more likely to seek gift inspiration via gift guides from sites like The Strategist.
- 59% will buy a product recommended in a trusted online gift guide, regardless of brand.
- 57% are more likely to trust curated products recommended on sites like The Verge over other sources.
… IN THE CATEGORIES OUR AUDIENCE LOVES MOST, INCLUDING HOME, TRAVEL, AND LUXURY.
Whether near or far, Vox Media audiences are more likely to host guests, attend parties, and indulge in luxury products during the upcoming holiday season.
- Vox Media audiences have an average budget of $454 for holiday party food and beverages (74% higher than the non-Vox Media audience), and $529 for holiday decor (127% higher than the non-Vox Media audience).
- Our audience is +300% more likely to purchase luxury brand apparel and accessories as gifts, and 55% more likely to prioritize travel expenses (like airfare and car rental) during the holidays.
For more on consumers’ plans to go big this holiday season — and why Vox Media is an ideal holiday shopping partner – see our deck here: 2023 _Vox Media Holiday Insights.pdf
