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SB Nation, Vox Media’s sports network built by the fans and for the fans, announced the launch of two paid newsletters focused on two of its biggest communities - Pride of Detroit Direct for the Detroit Lions and Arrowhead Pride Premier for the Kansas City Chiefs. The newsletters will be the first premium offerings for two SB Nation team communities that reach an audience of millions.
Authored by Jeremy Reisman, head of Pride of Detroit, and Pete Sweeney, head of Arrowhead Pride, these newsletters will feature exclusive content, emotional and analytical coverage, and give fans an authoritative read into the team as they recap and preview the season’s games. Fans can follow along with Reisman as he reports from Ford Field to see if the Lions can win the division for the first time in 30 years. For the Chiefs, Sweeney will deliver exclusive insights from Arrowhead Stadium as the Chiefs attempt to be the first back-to-back Super Bowl champions since 2005.
“At Vox Media, we are always looking for ways to deepen our relationship with our audience and launch new premium products,” said Priyanka Arya, Vox Media’s SVP of consumer revenue. “We saw an opportunity at SB Nation to further serve these two thriving communities, which garner millions of users, as they are already engaging with us in so many ways across onsite comments, social, podcasts and more. We are excited to further diversify our offerings through a new direct revenue stream with these premium newsletters.”
“After seeing the incredible engagement for the Lions and Chiefs, we saw the opportunity to give our audience exclusive access to what SB Nation does best - expert analysis and unique insights - for two teams we’re most excited about this season,” stated John Ness, SB Nation’s VP of content.
Subscribers can sign up today with the first edition being sent out on Thursday, August 31. These newsletters are the first paid products from SB Nation and will be sent twice a week during the season and once a week during the offseason. The launch coincides with the NFL Kickoff Game, where the Lions and Chiefs go head to head, on September 7. The annual subscription price per newsletter is $50. To receive the Pride of Detroit Direct, fans can sign up here and for the Arrowhead Pride Premier, fans can sign up here.
About SB Nation:
SB Nation is a united group of nearly 200 different fan-favorite sports sites with one big thing in common: they’re loyal to their teams. Across every league, every sport, and every city, we provide coverage that’s for the loyal fan, by the loyal fan. From celebrations of games that broke curses to heartbreaks of unexpected final round losses, our contributors priority is always to honor the fans perspective.
