POPSUGAR today announced its first multi-category wellness collection inspiring a happy, healthy you. The collection launches exclusively in stores and online at Walmart this fall. Through a 360-degree approach to wellness, the collection aims to bridge fitness, health, mind, and body, inviting women to see themselves in the pursuit of living well. Produced in partnership with Centric Brands and Fit For Life, POPSUGAR’s wellness collection will feature a 16-item fitness equipment line including bar weights, resistance bands and wrist weight sets, and a 7-item bath and body line including shower steamers, bath flakes, and body oil.
“At POPSUGAR, we know that women are taking a more proactive approach to their health, where fitness and self-care are both essential,” said Angelica Marden, publisher at POPSUGAR. “Together with Walmart, our collection brings a fresh perspective to the wellness landscape, helping women take care of their physical and emotional wellbeing.”
POPSUGAR’s wellness collection features a range of products to help women feel their best.
POPSUGAR’s bath and body collection will be available at Walmart online and in-aisle at over 2000 locations with the products priced under $7. Produced in partnership with Centric Brands, the full list of products from the bath and body collection includes:
- Body Oil, Lavender + Vanilla
- Bath Oil Beads, Lavender + Vanilla
- Bath Oil Beads, Eucalyptus
- Magnesium Bath Flakes, Lavender + Vanilla
- Magnesium Bath Flakes, Eucalyptus
- Shower Steamers, Lavender + Vanilla
- Shower Steamers, Eucalyptus
POPSUGAR’s fitness equipment collection will be available online and in-aisle at over 3100 locations with prices under $30. Produced in partnership with Fit For Life, the full list of products from the fitness equipment line includes:
- Hip Bands, 2-pack
- Hip Trainer
- 3-in-1 Resistance Cord
- Bar Weights
- Wrist Weight Set
- 8 lb. Kettlebell
- Weighted Fitness Hoop
- Jump Rope
- Sliding Core Discs
- Step Deck
- Dumbbells (Online only, beginning December 2023)
POPSUGAR’s wellness collection was inspired by the publisher’s top performing fitness and wellness content – the brand has long dominated the fitness space, and remains the no. 1 most-viewed fitness media publisher on YouTube. POPSUGAR Fitness has amassed nearly 300M views in the past three years on YouTube and crossed the 6M subscriber mark last summer. To build on the success of POPSUGAR’s fitness programming, the digital publisher has doubled down on its wellness content, underscoring the brand’s commitment to better its audience’s lives and provide real utility. POPSUGAR approaches wellness as a 360-experience that spans fitness, health, food, relationships, mental health, spirituality, early parenting and more – allowing the women’s lifestyle brand to align with how women are increasingly prioritizing themselves and their self-care.
POPSUGAR is a global lifestyle media brand that reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, style, beauty, wellness, family, lifestyle, and identity. From pop culture to product recommendations, we offer readers an everyday connection to the things that give meaning to their world. POPSUGAR is part of Vox Media, the leading modern media company.