Year: 2024

Vox Media and World Central Kitchen Announce Experiential and Philanthropic Partnership

Today, Vox Media and World Central Kitchen (WCK) announced a partnership in support of the nonprofit’s mission of providing meals in response to humanitarian, climate, and community crises. Vox Media will integrate World Central Kitchen’s products and affiliated talent into tentpole events across the country, with the goal of increasing awareness of and donations to the nonprofit and adding a roster of top-tier talent to Vox Media’s activations and events. Linda Roth, chief communications officer at WCK said, “At World Central Kitchen, we’re true believers in the power of food- no matter where you are, it is a reminder that you are not alone, someone is thinking about you, and someone cares. We’re excited to partner with Vox Media and tap into shared culinary experiences with Eater, contributing to WCK’s work serving food that offers nourishment and hope to people around the world in the darkest times.” “We are thrilled to partner with World Central Kitchen to spotlight their vital work at our signature events throughout the year, and harness their roster of incredible talent,” said Jacqueline Cinguina, chief marketing officer at Vox Media. “With so many climate and humanitarian crises around the globe, there is great urgency in combatting food insecurity, and we are proud to leverage our platforms to be a small part of those efforts.” The partnership’s inaugural event is Eater Under Wraps, a two-day memorable holiday hideaway experience that features both a shop and a surprise cocktail lounge. Cookbooks authored by the organization and affiliated chefs will be sold on site, with all proceeds donated to World Central Kitchen. The event will take place on December 13th and 14th in New York City. About World Central Kitchen Founded in 2010 by Chef José Andrés, World Central Kitchen (WCK) is a nonprofit organization that is first to the frontlines providing fresh meals in response to crises. Applying a model of quick action, leveraging local resources, and adapting in real time, WCK has served more than 400 million nourishing meals around the world. When disaster strikes, WCK’s Relief Team mobilizes with the urgency of now to start cooking and serving meals to people in need. By partnering with organizations on the ground and activating a network of local restaurants, food trucks, and emergency kitchens, WCK serves comforting meals to survivors of disasters quickly and effectively. To support regional economies, WCK prioritizes purchasing local ingredients to cook with or distribute directly to families in need. Good food provides not only nourishment, but also comfort and hope, especially in times of crisis. Learn more at wck.org. About Vox Media Vox Media is the leading modern media company, reaching audiences everywhere they are. Known for editorial properties, including Vox, SB Nation, New York Magazine, The Dodo, and The Verge, the company’s portfolio features the most relevant, respected, and engaging editorial properties and voices. The company is also home to award-winning storytelling businesses such as Vox Media Studios and the Vox Media Podcast Network, as well as innovative technologies that support the entire media industry, including the Concert advertising marketplace. Vox Media proves that quality can scale.

December 11, 2024