Today, Vox Media announced that it’s expanding its award-winning publisher-led ad marketplace Concert, by launching Concert Audio, a premium advertising solution. The new product, launched with funding from the Google News Initiative, Concert Audio will accomplish the following:
- Advertisers will have access to incremental premium podcast scale for their campaigns, leveraging inventory from top-tier shows across Vox Media and beyond, packaged to enable category and audience targeting.
- Publishers will generate revenue for their shows with a premium advertising solution that matches their preeminent editorial programming.
- Listeners will benefit from high-quality and creative audio ad products, custom produced by our talented in-house ad production team.
Concert is Vox Media’s premium advertising marketplace that connects high-quality ads with trusted publisher inventory, allowing marketers to deliver scalable and effective brand advertising in premium digital environments, while driving yield for publisher partners. Launched in 2016 in partnership with NBCUniversal, Concert’s mission is to foster a healthier digital ecosystem for brands, publishers, and audiences.
Building on Concert’s success and leveraging Vox Media’s audio expertise as home to the Vox Media Podcast Network (VMPN), an award-winning portfolio of multi-platform shows, Concert is expanding its proven formula to audio. With the launch of Concert Audio, publishers can seamlessly monetize premium podcast inventory through trusted, high-quality, and contextually relevant ad creative, powered by Vox Creative, Vox Media’s industry-leading audio ad production team. Available now, Concert Audio’s closed beta launch partners include New York Public Radio’s On The Media and Science Friday.
About Vox Media
Vox Media is the leading modern media company, reaching audiences everywhere they are. Known for editorial properties including Vox, SB Nation, New York Magazine, The Dodo, and The Verge, the company’s portfolio features the most relevant, respected, and engaging editorial properties and voices. The company is also home to award-winning storytelling businesses such as Vox Media Studios and the Vox Media Podcast Network, as well as innovative technologies that support the entire media industry, including the Concert advertising marketplace.
