Virgin Atlantic is partnering with Vox Media’s chart-topping technology and business podcast, Pivot, on a campaign aimed at spotlighting its premium offering for business travelers. Focused on the future of travel and transportation, the partnership will include two branded segments produced by Vox Media’s award-winning in-house content studio, Vox Creative, as well as a special series exclusively sponsored by Virgin Atlantic.
Offering listeners an intimate look into the Virgin Atlantic Upper Class travel experience, the custom-branded segments will authentically capture the premium experience Virgin Atlantic provides its business travelers, highlighting the luxurious amenities and personalized touches that make Virgin Atlantic the top choice for VIP flyers. Told through the perspectives of Swisher and Galloway, the segments will spotlight their signature brash, humorous, and informative commentary, adding an extra layer of engagement and entertainment for their loyal listeners.
In each of these ads, listeners will follow Galloway as he travels from London to Las Vegas, and Swisher as she travels from New York City to London. Through their eyes, audiences will gain first-hand insight into the exclusive features and thoughtful touches that elevate the Virgin Atlantic travel experience, including the Virgin Atlantic Clubhouses in New York JFK and at London Heathrow, onboard social spaces, personalized service delivered by its iconic Vivienne Westwood-clad cabin crew, and deliciously different dining offerings.
“Anyone who listens to Pivot knows how much Kara and Scott travel, and we’re delighted to partner with Virgin Atlantic on a campaign that offers our talent the space to more deeply explore this shared passion,” says Vox Media’s vice president of podcast partnerships, Bryon LaBumbard. “We know this campaign, with its special series on the future of travel and creative showcasing Virgin Atlantic’s world-class amenities, will resonate with Pivot’s audience of business decision-makers.”
The custom ad spots will run in Pivot’s special series on the future of travel, with episodes airing June 19th, June 26th, and July 3rd. The campaign also includes host read ads, which will run across Pivot, Prof G and On With Kara Swisher, as well as other Vox Media podcasts focused on business and innovation.
About Vox Creative
Vox Creative is Vox Media’s award-winning brand studio. Vox Creative’s team of strategists, writers, storytellers, and analysts create original content and experiences that connect brands with influential audiences across Vox Media’s editorial networks and beyond. Vox Creative’s work spans short and long-form video, podcasts, explainers, experiential, shoppable content and more. They’ve built houses, invented cocktails, produced documentaries, traveled inside companies to uncover untold stories, and, on rare occasions, have gone to the moon.
About Virgin Atlantic
Virgin Atlantic was founded by entrepreneur Sir Richard Branson in 1984, with innovation and amazing customer service at its core. In 2023, Virgin Atlantic was voted Britain’s only Global Five Star Airline by APEX for the seventh year running in the Official Airline Ratings. Headquartered in London, it employs more than 8,500 people worldwide, flying customers to 30 destinations across four continents throughout the year.
Alongside shareholder and Joint Venture partner Delta Air Lines, Virgin Atlantic operates a leading transatlantic network, with onward connections to over 200 cities around the world. In February 2020, Air France-KLM, Delta Air Lines and Virgin Atlantic launched an expanded Joint Venture, offering a comprehensive route network, convenient flight schedules, competitive fares and reciprocal frequent flyer benefits, including the ability to earn and redeem miles across all carriers. Virgin Atlantic joined SkyTeam in March 2023 as the global airline alliance’s first and only UK member airline, enhancing the alliance’s transatlantic network and services to and from Heathrow and Manchester Airport.
Virgin Atlantic has been pioneering sustainability leadership for more than 15 years, committing to Net Zero by 2050 and continuous action that reduces environmental impact. The airline operates one of the youngest and most fuel-efficient fleets in the skies, with an average age under seven years. In October 2022, Virgin Atlantic welcomed the first of 16 A330-900neos to the fleet, continuing its transformation towards 100% next generation aircraft by 2028. In November 2023, the airline led a consortium to deliver the world’s first flight across the Atlantic on 100% Sustainable Aviation Fuel (SAF), demonstrating that 100% SAF can be used safely as a drop in fuel in existing infrastructure, engines and airframes. The need to scale production is an industry imperative and Virgin Atlantic is committed to radical collaboration across the energy chain to support commercialization ahead of 2030.
For more information visit www.virginatlantic.com or via Facebook, Twitter and Instagram @virginatlantic.
