Day: August 6, 2025

Presented by Capital One, Tickets Are on Sale Now

SB Nation, Vox Media’s pioneering sports brand built for fans, today debuts a major redesign, reimagining the site experience across its nearly 200 vibrant fan communities. Key to the redesign are features that put SB Nation’s loyal users front and center, along with a premium advertising experience. At a moment when traditional social platforms are increasingly fragmented (RIP sports Twitter), SB Nation is doubling down on its greatest asset: a deeply loyal and hyper-engaged audience that comes back multiple times daily—not just to read, but to talk. “Since its inception, SB Nation has been a home for passionate fans and smart sports conversation,” said John Ness, head of content at SB Nation. “This redesign reflects that DNA, giving our community more ways to engage and putting its voice front and center.” At the heart of the redesign is The Feed, a dynamic new section on every SB Nation site that surfaces content from both sports journalists and the community. From quick takes and trending topics to questions, polls, and embedded social posts, The Feed is built to spark conversation and make it easier for fans to start their own, with longtime commenters and power users getting increased visibility and opportunities to lead the conversation. The redesign will also more prominently spotlight the busiest conversations happening right now and the most talked-about stories on the site. Additionally, the redesign will include a premium advertising experience including a clean new in-feed unit serving relevant ads to the conversations taking place, and a more streamlined experience for logged-in users. “This marks a strategic shift toward even more community-forward publishing, at a time when fans are hungry for spaces that feel tailored to them,” said Ryan Pauley, president at Vox Media. “We also know that our partners are eager to reach those fans in a brand-safe environment.”