Vox Media today announced the launch of Project Swagger, a new weekly video podcast hosted by Peloton’s Head Instructor, bestselling author, and founder of Swagger Society, Robin Arzón. Launching on February 24th, with new episodes every Tuesday, Project Swagger will pull back the curtain on the rituals, routines, and strategies that Arzón applies to her own life—and help audiences elevate their own. Each 30-minute episode will feature real-talk advice and hard-earned insights on everything from self-talk and productivity to parenting, travel, wellness, and more. The goal: to give listeners the language, tools, and mindset shifts they need to trust themselves, stop negotiating, and make real changes.
“I feel incredibly lucky to have built a community that doesn’t shy away from going deeper—people who want honest conversations about what it takes to pursue excellence in every area of life,” says Arzón. “Project Swagger was the natural evolution. It’s for the person holding it together but hungry for more. Real talk, real tools, for ambitious hustlers who know their worth and are ready to level up.”
Robin Arzón is Vice President of Fitness Programming and Head Instructor at Peloton, a 27x marathon and ultra-marathon runner, two-time New York Times bestselling author, and founder of Swagger Society. Her work bridges high-performance coaching, motherhood, Latina representation, and mental strength. She is a MasterClass instructor, a Good Morning America contributor, member of the National Museum of the American Latino Board of Trustees, and a 2025 Henry Crown Fellow. Robin’s bilingual children’s books, Strong Mama and Strong Baby, along with her forthcoming high-protein cookbook, Eat to Hustle, showcase her multi-hyphenate life. Diagnosed with Type 1 diabetes, she is a vocal advocate for awareness and representation, most recently partnering with Barbie to release a T1D doll in her likeness.
“Robin has motivated millions through her undeniable energy and authenticity,” says Vox Media’s VP for the podcast business, Lillian Xu. “We’re so excited to partner with her on Project Swagger and create a longform space to further cultivate that connection and community across platforms.”
Arzón is the latest to join Vox Media, one of the largest U.S. podcast publishers, reaching tens of millions of listeners each month across audio, video, and social platforms. Project Swagger joins a lineup of leading podcast franchises including Pivot (hosted by Kara Swisher and Scott Galloway), A Touch More (hosted by Sue Bird and Megan Rapinoe), Where Should We Begin? (hosted by Esther Perel), Networth & Chill (hosted by Vivian Tu), Today, Explained, Waveform: The MKBHD Podcast, and more.
The trailer is out today and available here. Follow Project Swagger on Apple, Spotify, or YouTube.
About the Vox Media Podcast Network
The Vox Media Podcast Network is one of the largest U.S. podcast publishers, home to some of the most popular and influential shows. Reaching a monthly audience of tens of millions across audio, video, and social platforms, our podcasts spark conversations and shape culture, covering everything from politics, technology, and business to sports, entertainment, and more. The Vox Media Podcast Network is powered by Vox Media, the leader in modern media, and home to a prestigious portfolio of editorial brands including New York Magazine, Vox, The Verge, Eater, SB Nation, and more. Learn more about the network at podcasts.voxmedia.com.
