Day: May 11, 2026

Vox Media, in partnership with The Wisdomous Company, today announced a new podcast, Create or Destroy: Reimagining Marketing, a weekly business series created and hosted by Seth Matlins, one of global marketing’s most influential thinkers and voices.  Premiering Tuesday, May 12, Create or Destroy features Matlins in conversation with CMOs, CEOs, founders, and cultural thinkers—the people shaping how businesses grow, evolve, and create – or even destroy – value. Each episode offers candid discussions that are revealing, often surprising, and, when necessary, deliberately challenging. The show’s premise is that every decision a company makes—not just the marketing ones—either creates value or destroys it, and so marketing must be reimagined as an organizational mindset not just a function. Upcoming guests include Gary Vaynerchuk; Mathilde Delhoume, Brand Equity Advisor to LVMH General Management and Former Global Brand Officer LVMH; David Axlerod, Political Consultant and Advisor; Jim Mollica, President of the Luxury Division and CMO at Bose; Lara Balazs, Chief Marketing Officer and EVP, Global Marketing at Adobe; Soyoung Kang, President at eos; Carla Hassan, CMO, JPMorgan Chase and more.  Matlins said: “Create or Destroy isn’t a marketing show, it’s a business show, built for the CEOs, CFOs, Boards, and CMOs who understand, or are beginning to understand, that marketing and growth aren’t separate conversations, that marketing isn’t a function but a force multiplier, and that the distance between companies that create compounding value and the ones quietly destroying it is, at its core, a marketing gap.” In addition to the weekly show, Matlins, Vox Media and The Wisdomous Company are convening a global event series — multiday CMO summits, strategic workshops, and intimate discussions designed to bring the show’s thesis ideas to audiences from the C-suite to aspiring marketers and business leaders. The partnership’s first CMO gathering takes place this September in London, followed by a CMO and business leader retreat in the U.S. in Napa in October. The events are an extension of the show’s premise: that understanding marketing as a strategic enterprise capability isn’t just a competitive advantage, it’s a competitive requirement. “Seth has an unparalleled ability to convene community among business executives and distill key insights about growth,” said Ray Chao, SVP & GM of podcasts at Vox Media. “We’re excited to partner with Seth to build Create or Destroy and a new global slate of live events.”  Matlins brings over thirty years of work building brands and businesses across categories and around the world. Before founding The Wisdomous Company and partnering with Vox Media, he was Managing Director of the Forbes CMO Network, started the marketing practice at Creative Artists Agency, was the first Global CMO at Live Nation, led Cultural Strategy and Insights and Entertainment Marketing at Endeavor’s cultural marketing agency, and was President of Rock the Vote. Across each, his career reflects a single through-line: that enterprises willing to treat marketing as central to how they think and operate grow faster, more profitably and more sustainably. Create or Destroy is this argument, extended and probed. At Vox Media, Create or Destroy: Reimagining Marketing with Seth Matlins joins one of the largest podcast publishers in the U.S. and an industry-leading slate of business and technology programming — including Pivot (Kara Swisher and Scott Galloway), Decoder (Nilay Patel), Solutions (Henry Blodget), Channels (Peter Kafka), ACCESS (Alex Heath and Ellis Hamburger), and Waveform: The MKBHD Podcast (Marques Brownlee). Create or Destroy: Reimagining Marketing with Seth Matlins is available wherever you get your podcasts. About Vox Media Vox Media, the leader in modern media, is home to a portfolio of top talent and engaging editorial brands that ignite conversations and set trends, including Eater, Vox, The Verge, SB Nation, The Dodo, New York Magazine, The Cut, and Vulture. The company’s podcast network is one of the largest in the U.S., publishing premium shows that inform, entertain, and delight, including Pivot, Criminal, Today Explained, Where Should We Begin?, Stay Tuned with Preet, The Vergecast, Waveform, and A Touch More. Across platforms, Vox Media ignites culture through stories that shape all aspects of our audience’s lives. About The Wisdomous Company The Wisdomous Company is an editorially-driven media and events company focused on helping the world’s largest companies—and some of its smallest—drive more sustainable, profitable growth.