Vox Creative — Beyond Storytelling

In an industry consumed by clicks and low calorie content, Vox Creative helps your brand go deeper. We work with advertising partners to develop branded content that taps into Vox Media’s deep editorial subject matter expertise.

Content x technology

Only we can access Vox Media’s authoritative house of brands, creating content that delves deep into and across a universe of food, sports, gaming, tech, politics and more.

And because we leverage the same data, insights and tools as our editorial partners, we ensure you meet the most curious and passionate people along the way.

Our Work

Chase: Connections

In one of our most ambitious series yet, six influencers set out on journeys around the world to explore their passions in new cities. From food to sports to architecture, six doc-style videos and 12 hyper-local maps showed modern travelers how to enrich their travel experiences in Barcelona, Rome, Tokyo, Hong Kong, Buenos Aires, and Santiago.

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Visit Seattle: Crowdsourced

How do you find the best spots in a new city? When guidebooks, lists, and reviews don’t cut it, there’s always a trustworthy fallback: the locals. We tested this theory in Seattle by dropping our hosts in the middle of the city with no phone, just a theme to explore and the people of Seattle to guide them. We even took it a step further and printed zines of each host’s discoveries that other real-life visitors can use as inspiration. The result? You’ll just have to watch.

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Ford: Home of the Future

What does the home of the future look like? Instead of wondering, we decided to build one. In a first-of-its-kind integrated partnership, we brought Ford, Curbed, and The Verge together under one roof. A six-part video series told the story of the build — its innovative design and cutting edge technology — and a six-part branded content series explored accessible DIY projects inspired by the Ford F150’s own forward-thinking features.

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Walmart: What’s Inside

We partnered with Walmart to demystify how the technology that powers the things we use every day — gaming laptops, voice assistants, and noise-cancelling headphones — works. Programmed for The Verge’s passionate, savvy audience, we examined what quality really means to our tech.

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Blue Point Brewing Co.: How Oysters are Cleaning Up New York’s Harbor

Oysters mean more to New York than $1 happy hour — they also clean up its harbors. To showcase Blue Point Brewing Company’s newest charitable beer, the Good Reef Ale, we dove headfirst into the history NYC’s original street food. In this Explainer article and heatmap tied to Eater, we drove awareness of Blue Point’s collaboration with Billion Oyster Project, and recommended sustainable seafood restaurants.

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Jack Honey: Neighborhood Flavor

Fashion in the Bronx. Gaming in Atlanta. Pickup basketball in Venice. In the mini-docuseries “Neighborhood Flavor,” we visited six American cities and met passionate communities to learn what makes their town so unique. Meeting each neighborhood’s residents and swapping stories over a glass of Jack Daniel’s Honey, we got a firsthand taste of these distinct neighborhoods.

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The Museum of Food and Drink

Vox Creative, Infiniti, and the Museum of Food and Drink partnered to launch MOFAD Lab, the organizations first-ever real world exhibition space. The Lab featured an interactive, multi-sensory and edible! exhibit on flavor, food-science demos, and an Infiniti Q50 on site that took museumgoers on a multimedia epicurean journey.

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Visit Seattle: "Been there, Made that"

Seattle is full of inspiration. We invited artists from across the country to visit the city and create something new based off their experiences. The process and resulting work — a new single, watercolor maps, an architectural installation, an ice cream flavor, and a new wallpaper design — was documented through a series of videos and interactive features.

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Russell Athletic: "Two-A-Days"

Last year, more than 100 high school football teams lost their championship game by less than a touchdown. Vox Creative visited four of those Russell Athletic teams, each motivated by their own devastating loss, and working to settle the score this season. Their stories were documented through a series of short films about the teams on and off the field — focusing not only on the game, but the impact of football on their communities.

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MailChimp: "Fail Chips & Male Crimp"

To support MailChimp's campaign filled with Serial-esque misinterpretations of their food, Vox Creative created two activations: a new fried chicken recipe using Fail Chips as a key ingredient, and a pop-up hair salon styling men with the newest hair craze, the "male crimp." The stunts were documented as photos and features on Eater and Racked, respectively.

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Xbox: "The Art of Strategy"

At the launch of Xbox's Halo Wars 2, Vox Creative took a look at the art of strategy in four unique fields of competition: snow biking, drone racing, MMA, and Formula E racing. We dove deep into the game and the mindset of the top competitors in each field in a mini-documentary series and features on SB Nation and The Verge.

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Jeep: "Off the Path"

Vox Creative helped launch Jeep's new Trailhawk and Summit SUVs with "Off the Path," a serene portrait of remote luxury. Each installment of the video series allowed viewers to travel in a Jeep to an faraway architectural marvel, built with its natural surroundings as inspiration. We traveled from Marin, California, to Shelter Island, New York, with a Curbed audience in mind.

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Our Capabilities

Things we could do together

Interested in working together? Connect with us! Send Vox Creative an email at advertising@voxmedia.com.

Content production

with efficiency and excellence

Editorial Content Integration

aligned with our expert voices, series & reviews

Content Testing & Optimization

human analysis + high-speed automation

Audience Insights & Deep Targeting

portfolio-wide and beyond

Content Distribution

across our house of brands, our partner brands and platforms

Custom Series Development

shows, formats and franchises that stick