2014 has been Racked's biggest year yet, and 2015 promises to be even bigger.
Racked’s traffic has grown more than 500% over the past 12 months. We’ve hired a features team, our first market editor, and an in-house photographer. We named our first engagement editor and launched a humor-driven, celebrity-focused blog within Racked named Crucial Update, which has proven to be an immense social hit.
We’ve produced in-depth reports on some of our audience’s favorite brands, including Restoration Hardware, Uniqlo, and Nordstrom Rack. We’ve dug into vanity sizing and the $7 billion business of Halloween costumes. And we’ve begun publishing personal essays on everything from being a pro fit model to wearing an unlined bra as an F cup size.
Next up for Racked is a redesign in Q1 that will bring us onto Chorus, Vox’s proprietary media platform. The new site will better showcase Racked’s storytelling and will feature a sophisticated new look and feel for the brand. We have several clever, fun and addictive video series in the works, and big plans to build out Racked’s presence on YouTube, Facebook, Pinterest, Instagram, and Twitter.