In 2015 Vox Creative solidified its position as the leading force in native advertising, behind the most groundbreaking campaigns of the year. We delivered 300 percent YOY growth and doubled our team to meet that demand. Our expert storytellers for brands produced nearly 100 custom programs for clients in the auto, tech, food, entertainment, and thought leadership spaces.
We partnered with chefs and athletes. We took photos for Instagram and made vertical videos for Snapchat. We traveled down to Mexico City to trace the origin of the shredded beef taco and scaled mountains in Moab to capture an unconventional marriage proposal. We even opened a museum, inaugurated an online college for fantasy football with Odell Beckham Jr., and faked a pop-up restaurant in Times Square.
And we did it all with incredible advertising partners who were willing to be bold, take risks and create meaningful experiences for audiences to enjoy.
This year we launched 10 new ad products, including a real-time optimization technology, each designed to drive more impact and return for our advertisers. 2015 was also marked by the launch of Vox Media’s Chorus for Advertisers product, which allows marketers to leverage the same insights, data, workflow, and product technology used by our eight media brands.
But at Vox Media, we always love when the work—the creative content, our custom products, and ad offerings—speaks for itself…