Today, Vox Media is pleased to announce StubHub as its official ticketing partner, offering our audiences the content they're passionate about alongside easy ways to enjoy relevant sports and entertainment experiences.
The custom collaboration seamlessly integrates the world's largest ticketing marketplace into SB Nation, the fastest-growing sports media brand with 300+ sites dedicated to sports fans, and Eater, the go-to source for restaurant obsessives and home to 22 sites in major U.S. food cities. "Now, the millions of people who visit SB Nation and Eater each month have easy access to live events, while they're looking at sports scores or researching restaurants in their city," explained Mike Hadgis, Vice President of Brand Partnerships and Revenue, Vox Media.
StubHub's David Pierotti, Head of Media & Distribution, called the opportunity to help new audiences find unique experiences a "natural fit." "Audiences on SB Nation and Eater are already engaged with experience-driven content, like tomorrow's football game or tonight's dinner reservation."