SB Nation’s The MMA Hour, the weekly live show hosted by award-winning MMA journalist Ariel Helwani, and Twitter today announced that the show will stream live on Twitter for the first time beginning June 26. The MMA Hour will premiere exclusive extended segments, available only on Twitter, for host Ariel Helwani to take and answer questions from the Twitter audience.
The live stream will be available for free to logged-in and logged-out users on Twitter and connected devices globally. Fans will be able to access the live stream at TheMMAHour.twitter.com or on @MMAFighting.
“The MMA Hour is the gold standard show and destination when it comes to mixed martial arts,” said Kevin Lockland, General Manager of SB Nation. “As our longest running show which, despite its name, is actually 4 - 5 hours of in depth MMA news and analysis, brought directly to fans by Ariel Helwani, the sport’s premier MMA journalist. We’re excited to bring this deep expertise to MMA fans on Twitter, and introduce the obsession to new audiences.”
The MMA Hour airs live each Monday at 1pm ET, and is the only comprehensive live stream that legions of fans depend on each week for the latest reviews of results, dissection of upcoming fights, breaking news and analysis, and interviews with the hottest fighters and figures in combat sports, including recent guests Conor McGregor, Ronda Rousey, the Diaz Brothers, Anderson Silva, George St-Pierre, Mike Tyson, “Stone Cold” Steve Austin, and CM Punk, as well as every UFC Champion over the past eight years.
The program will also include opportunities for advertisers, with original clips from the show produced by SB Nation, available for sponsorship and promotion on Twitter.
The news follows Vox Media and Twitter’s announcement in May to live stream Circuit Breaker: The Verge's Gadget Show, a weekly live debuting this fall on Twitter hosted by The Verge's Nilay Patel. Vox Media and Twitter previously successfully partnered to live stream Vergecast Live at CES 2017.
“We are excited to expand on our live stream collaboration with Vox Media to bring The MMA Hour to Twitter's global audience," said Anthony Noto, Twitter COO. "MMA conversation is massive on Twitter, and now fans around the world can view this successful program and join the real-time conversation all on the same platform.”
The MMA Hour will continue to stream live on YouTube and Facebook in addition to Twitter. Earlier this week, as The MMA Hour approaches its 400th episode and eighth year on air, the show unveiled a new set and logo and discussed the making of the Floyd Mayweather vs. Conor McGregor pay-per-view fight with the deal’s key players, and welcomed Bellator stars Fedor Emelianenko and Matt Mitrione in studio to talk about their upcoming fight at Madison Square Garden.