Today, we’re excited to announce a new partnership between Concert and Index Exchange that will, for the first time, make the industry’s only premium, publisher-led marketplace, available to brand advertisers programmatically.
The programmatic enablement will allow advertisers to layer on data and audience insights with more control across Concert’s valuable audiences and inventory -- reaching over 200 million people via its network of premium editorial brands.
“Concert is known for its premium editorial inventory, and for its big, bold, impactful, ad products that genuinely make a difference when it comes to building a brand,” said Ryan Pauley, General Manager of Concert. “Concert now introduces a truly premium programmatic option for advertisers to combine our custom ad products with access to Concert’s brand-safe prestigious inventory and publisher first-party data, but with more control and ease of access.”
With this new availability, advertisers now have access to ad units that out-perform the standard-sized units currently available via programmatic channels. On average, Concert units boast 170% better CTR than standard programmatic ads. Concert will be compatible with the four leading demand-side providers (DSPs): RocketFuel, DoubleClick Bid Manager, The Trade Desk and MediaMath.
Index Exchange, one of the largest global exchanges, will help drive these innovations as Concert extends its availability in the marketplace.
“Concert has always taken a progressive approach to its programmatic initiatives, and we share a common goal of using this technology to push the current limitations of advertising solutions,” said Zach Rosen, Vice President, Publisher Development at Index Exchange.
To hear more about Concert and premium programmatic, please join us during Advertising Week NYC for a discussion and cocktails. RSVP: "Premium Programmatic: Is it Possible?"