Top Digital Publishers Join Concert To Create The Largest Premium Advertising Marketplace Online

Today we’re thrilled to welcome some of the largest and most respected premium media organizations and their digital portfolios — New York Media, POPSUGAR, and Rolling Stone — in joining Concert, the digital ad marketplace founded in 2016 by Vox Media and NBCUniversal, in pursuit of creating the world’s first premium digital advertising solution for marketers.

These new partnerships expand Concert’s reach to nearly 90 percent of all internet users in the U.S., and this scale makes Concert the only premium digital offering that competes with the safety, scale, reach, and frequency historically associated with television.

“Today Concert becomes the ideal digital companion to a linear television buy,” says Pauley. “For the first time online, without sacrificing context and brand safety, marketers can reach 122 million unique people age 18–49 every month via Concert. This is equal to the combined unique reach across the 17 top-rated primetime TV shows.”

Concert’s existing roster of premium and iconic editorial brands includes the digital portfolios of Vox Media, NBCUniversal, Penske Media Corporation (SheKnows, WWD, Variety, Indiewire, and more), Funny Or Die, The Ringer, Brit + Co, Flipboard, and Entrepreneur. Earlier this month, Concert announced a new partnership with Quartz to offer marketers an elite advertising business distribution that can reach an audience of 14 million executives.

Marketers can run campaigns targeted by channels such as business news, culture and entertainment, or sports. They can also take advantage of unique data capabilities to reach massive audience pools for single-day product launches or always-on awareness campaigns. Utilizing millions of data points that inform what works and what doesn’t, Concert builds custom creative for each client using sophisticated layouts for mobile video, branded content, or high impact for maximum awareness.

To learn more about Concert’s expansion, check out the Wall Street Journal, AdExchanger, and Adweek’s coverage.