2022 has been another year of volatility: global powers are in flux, market downturns are affecting early-stage funding, and major cultural changes are reshaping the structure of our lives. In collaborating on research for Interbrand’s annual Breakthrough Brands Report, we found that 70% of US adults believe we are living through transformative change unlike anything experienced in history. This year, Interbrand identified 30 brands that have poured talent, money, and time into solving the problems of the pandemic — and beyond. As we look to the next decade, their solutions will define it.
Right now, pioneers are building the infrastructure for Web3 based on blockchain. While Bitcoin appeared in 2009, the technology has now come of age. Web3 will be a more decentralized internet that uses token distribution to reward the users who help to create it. This year, Interbrand featured companies that are breaking barriers of entry for curious consumers, including onboarding and wallet integration. The promise of Web3 is grand, and the ideals driving its growth are even more ambitious — about half of consumers believe life might be better if crypto became the world’s currency.
Green Tech and Clean Tech has arrived with one purpose: innovation to solve the climate crisis. In the past year, 14% of venture funding was focused on Climate Tech, and in the last decade the space has grown by 220%. This encompasses a wide range of industries from the supply chain to consumer technology. The conversation has become univocal — from climate change more broadly, to a concrete, measurable, and actionable focus on decarbonization. The target? Net zero by 2050. As a result, a third of Interbrand’s featured brands are focused on sustainability at either the consumer, business, or industrial level.
Finally, there is demand for a health industry overhaul. 83% of U.S. adults believe the industry needs to improve, indicating that it’s time for novel approaches. These new brands are building end-to-end services for patients with specific needs: fertility care, chronic conditions, and LGBTQIA+ care. Interbrand highlights the brands will confront established players with personal and individualized care.
Although they span a diverse set of industries, this year’s class of Breakthrough Brands takes the long view and tackles the hard problems. Learn more by downloading Interbrand’s full Breakthrough Brands Report 2022 here