Today, Ben & Jerry’s in partnership with Vox Creative, launched the latest episode of Into The Mix, featuring special guests and the founders of Ben & Jerry’s, Ben Cohen and Jerry Greenfield. In the interview, hosted by New York Times best-selling author Ashley C. Ford, they discuss their decades-long friendship, how they have found great success in combining ice cream with social values, and what they’re working on today in relation to activism.
Cohen and Greenfield take listeners through their journey, from opening their quirky boutique ice cream store in Burlington, Vermont, to growing Ben & Jerry’s to a legendary ice cream brand. Throughout it, the founders have authentically infused Ben & Jerry’s with their values to advance progressive causes and have remained steadfast in their belief that there is a greater calling than simply making a profit for selling its goods.
The Into the Mix podcast launched in February 2022, with the goal of inspiring the next wave of activists and artists around the world. Previous guests included Patti Smith, John Legend, Big Freedia, Favianna Rodriguez and others.
“Into the Mix” is free for listeners to stream on their favorite podcast app. Listen to the episode