March 22, 2023 – Paramount+ today announced the service has teamed up with POPSUGAR to bring the iconic “Grease” diner, the Frosty Palace, to life in an exclusive two-day interactive experience in Los Angeles on Thursday, April 6 and Friday, April 7. The pop-up experience, produced by Vox Media’s experiential team, will celebrate the upcoming and highly anticipated Paramount+ original musical series GREASE: RISE OF THE PINK LADIES, which will feature the iconic diner, first seen on screen in the classic 1978 “Grease” film, throughout the first season.
Guests attending the Frosty Palace experience can expect to be completely immersed in nostalgia as they are transported back in time and surrounded by retro 1950s tunes and custom décor, all while enjoying twists on familiar diner fare and partaking in iconic social media-worthy photo moments. The experience will also feature one-of-a-kind GREASE: RISE OF THE PINK LADIES branded merchandise giveaways, customized on-site so fans finally have the chance to join their favorite girl gang.
The Frosty Palace two-day interactive experience will take place at Mel’s Diner (8585 Sunset Boulevard, West Hollywood, CA 90069) and will be open from 4:00 PM-8:00 PM, PST on both Thursday, April 6 and Friday, April 7. For those attending on Thursday night, Paramount+ is hosting a special drive-in-themed screening of the GREASE: RISE OF THE PINK LADIES premiere episode at 8:30 PM, PST. Reservations are limited and required in advance and are now open to book at https://voxmediaevents.com/greaseriseofthepinkladies. Additional details for both the interactive experience and screening can also be found in the same link.
GREASE: RISE OF THE PINK LADIES will premiere with two episodes on Thursday, April 6, exclusively on Paramount+ in the U.S. and Canada. The series will premiere the following day in the U.K., Australia, Latin America, Italy, Germany, Switzerland, Austria and France. The premiere date in South Korea will be announced at a later date.
Following the premiere, new episodes of the 10-episode season will be available to stream weekly on Thursdays for subscribers in the U.S. and Canada, and on Fridays for subscribers in the U.K., Australia, Latin America, Italy, Germany, Switzerland, Austria and France.
GREASE: RISE OF THE PINK LADIES stars Marisa Davila as Jane, Cheyenne Isabel Wells as Olivia, Ari Notartomaso as Cynthia, Tricia Fukuhara as Nancy, Shanel Bailey as Hazel, Madison Thompson as Susan, Johnathan Nieves as Richie, Jason Schmidt as Buddy, Maxwell Whittington-Cooper as Wally and Jackie Hoffman as Asst. Principal McGee.
The musical series takes place four years before the original “Grease.” In 1954, before rock ‘n’ roll ruled, before the T-Birds were the coolest in the school, four fed-up outcasts dare to have fun on their own terms, sparking a moral panic that will change Rydell High forever.
From Paramount Television Studios, GREASE: RISE OF THE PINK LADIES is written and executive produced by Annabel Oakes (“Atypical,” “Minx”), who also serves as showrunner and directed a later episode. Alethea Jones (“Made for Love,” “Dollface,” “Evil”) directed the pilot plus two more episodes and executive produces. Marty Bowen and Wyck Godfrey executive produce for Temple Hill, and Adam Fishbach also executive produces. Erik Feig and Samie Kim Falvey executive produce via PICTURESTART, and it’s produced by Grace Gilroy. Choreography by Jamal Sims, who also directed, and music by GRAMMY Award nominee and executive music producer Justin Tranter.
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service, combines live sports, breaking news and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream CBS News Network for 24/7 news and CBS Sports HQ for sports news and analysis.
For more information about Paramount+, please visit www.paramountplus.com and follow @ParamountPlus on social platforms.
About Paramount Television Studios
Paramount Television Studios is a leading content studio, developing and financing a wide range of cutting-edge and entertaining television programs across all media platforms for distribution worldwide. The studio’s robust slate includes THE OFFER (Paramount+), GREASE: RISE OF THE PINK LADIES (Paramount+), FATAL ATTRACTION (Paramount+), AMERICAN GIGOLO (Showtime), “Station Eleven” (HBO Max), “Shantaram” (Apple TV+), “Time Bandits” (Apple TV+), “Defending Jacob” (Apple TV+), “Home Before Dark” (Apple TV+), Tom Clancy’s “Jack Ryan” (Prime Video), “Reacher” (Prime Video), “Cross” (Prime Video), “The Spiderwick Chronicles” (Disney+), “Joe Pickett” (Spectrum Originals), “The Haunting of Bly Manor” (Netflix) and “The Haunting of Hill House” (Netflix), among others. Paramount Television Studios is a subsidiary of Paramount (NASDAQ: PARA; PARAA), a global content company with premier television, film, and digital entertainment brands.
POPSUGAR is the #1 most engaged-with women’s lifestyle site in the U.S. [Comscore, July 2021]. The brand reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fitness, style and shopping. POPSUGAR is part of Vox Media, the leading modern media company.