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How Vox Media Is Unlocking More Value for Our Partners

The platforms where most people spend most of their time are being flooded with content, much of it increasingly automated, increasingly indistinguishable, and increasingly optimized for volume over meaning. AI has dramatically lowered the cost of producing content, thereby accelerating the commoditization of audience attention. Over the last year, something fundamental has shifted in the media and marketing ecosystem. Even the platforms themselves are acknowledging the challenge. In a recent post, Instagram head Adam Mosseri noted that AI-generated content is becoming increasingly difficult to parse and that it will likely take years for platforms and audiences to fully grapple with the implications. That’s a striking admission from one of the largest content distribution systems in the world. At the same time, audiences are telling us something equally important. Research from Pew shows that three-quarters of audiences say it’s important to know whether content was made by AI, yet only 1 in 10 people feel confident they can tell the difference. That gap between importance and certainty is the trust deficit brands now operate inside.  When even the platforms say it will take years to untangle AI-generated content and audiences say they care deeply about what’s real but can’t tell, trust becomes the scarcest resource in marketing. At Vox Media, we’ve always centered talented creators, invested in strong franchises and IP, and developed communities, both online and IRL. As this new era of discovery, trust, and brand-building takes shape, we’re sharpening how we will work with our brand partners to leverage our talent and IP to deliver on their goals.   How we’re evolving at Vox Media At Vox Media, we have leading publishing and podcasting businesses. Over the past couple of years, each has evolved into distinct growth engines, with unique audiences, formats, and commercial opportunities.  To capitalize on our opportunity,

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SB Nation Debuts Redesign to Spotlight Its Passionate Community and Reimagine the Sports Fan Experience

SB Nation, Vox Media’s pioneering sports brand built for fans, today debuts a major redesign, reimagining the site experience across its nearly 200 vibrant fan communities. Key to the redesign are features that put SB Nation’s loyal users front and center, along with a premium advertising experience. At a moment when traditional social platforms are increasingly fragmented (RIP sports Twitter), SB Nation is doubling down on its greatest asset: a deeply loyal and hyper-engaged audience that comes back multiple times daily—not just to read, but to talk. “Since its inception, SB Nation has been a home for passionate fans and smart sports conversation,” said John Ness, head of content at SB Nation. “This redesign reflects that DNA, giving our community more ways to engage and putting its voice front and center.” At the heart of the redesign is The Feed, a dynamic new section on every SB Nation site that surfaces content from both sports journalists and the community. From quick takes and trending topics to questions, polls, and embedded social posts, The Feed is built to spark conversation and make it easier for fans to start their own, with longtime commenters and power users getting increased visibility and opportunities to lead the conversation. The redesign will also more prominently spotlight the busiest conversations happening right now and the most talked-about stories on the site. Additionally, the redesign will include a premium advertising experience including a clean new in-feed unit serving relevant ads to the conversations taking place, and a more streamlined experience for logged-in users. “This marks a strategic shift toward even more community-forward publishing, at a time when fans are hungry for spaces that feel tailored to them,” said Ryan Pauley, president at Vox Media. “We also know that our partners are eager to reach those fans in