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POPSUGAR Unveils its First “360 Wellness” Collection
The women’s lifestyle publisher’s wellness collection will include bath and body items, and fitness equipment exclusively at Walmart

Vox Media’s SB Nation Launches Two Paid Newsletters Ahead of NFL Kickoff
The Newsletters will Focus on the Detroit Lions and Kansas City Chiefs

Eater Expands Into the Kitchen with a New Collection of Stainless Steel Cookware in Partnership with Heritage Steel
After nearly 20 years as the go-to resource for food and dining obsessives, Eater knows what works in the kitchen. Vox Media’s award-winning editorial brand today announced it’s partnering with family-owned, American-made company, Heritage Steel, on a new line of affordable chef-grade stainless steel cookware inspired by chefs and designed for professional chefs and home cooks alike. With cookware that’s stylish and practical, the Eater x Heritage Steel Cookware collection will offer home chefs the high-quality tools they need to turn their home cooking and entertaining into a restaurant-worthy experience. “Heritage Steel shares our commitment to supporting ethical business practices and providing high-quality results,” says Amanda Kludt, Eater’s publisher. “This partnership enables Eater to seamlessly expand our offerings into the homes of our readers through premium cookware that we’re really proud of, and it allows us to continue to meet the high standards that our audience expects from us.” The Eater x Heritage Steel Cookware line will include a 10-piece set, 8-piece set, 5-piece set, and several open stock options including fry pans in three sizes. With price points that start at $79.99 for the 8-inch fry pan, the collection will be available November 2023 on Amazon and at independent cookware specialty stores, in time for holiday cooking and gifting. The construction will consist of an exterior layer of 439 stainless steel that is optimized for induction cooking while still being easy to clean, with a tri-ply aluminum inner core that provides exceptional heat conductivity, responsiveness and maximum control on the temperature of the pan. This will allow the chef or home cook to have best-in-class performance right at their fingertips. Heritage Steel has developed this cookware with an 18/10 stainless steel cooking surface, which provides an outstanding stable cooking environment. Ergonomic handles will supply comfort on the grip while
HOLIDAY 2023: VOX MEDIA AUDIENCES ARE GOING BIG
From travel and entertainment to major online shopping days, the Vox Media audience loves to celebrate an occasion — and the holidays are no exception. Here’s why this year is looking bigger and better than ever. THE VIBES ARE GOOD THIS HOLIDAY SEASON… Our primary research predicts a big year for holiday entertaining, in-person get-togethers, and splurging on gifts, with 56% of consumers planning to celebrate “big” in 2023. … AND VOX MEDIA AUDIENCES ARE READY TO SPEND. Vox Media audiences have a 56% increase in plans to attend social events and parties this year, with 1 in 2 planning to travel to see loved ones. 40% are planning to splurge this season, with an average gift budget of $1,608 (compared to $980 for non-Vox Media audiences). 61% will purchase gifts for themselves (compared to 34% for non-Vox Media audiences). VOX MEDIA GIFT GUIDES ARE THE INTERNET’S MOST TRUSTED… Editor-approved gift guides on The Strategist, The Verge, The Cut, Polygon, Popsugar, and more are the most trusted by savvy consumers, helping them cut through the clutter of seasonal shopping madness. Vox Media audiences are 175% more likely to seek gift inspiration via gift guides from sites like The Strategist. 59% will buy a product recommended in a trusted online gift guide, regardless of brand. 57% are more likely to trust curated products recommended on sites like The Verge over other sources. … IN THE CATEGORIES OUR AUDIENCE LOVES MOST, INCLUDING HOME, TRAVEL, AND LUXURY. Whether near or far, Vox Media audiences are more likely to host guests, attend parties, and indulge in luxury products during the upcoming holiday season. Vox Media audiences have an average budget of $454 for holiday party food and beverages (74% higher than the non-Vox Media audience), and $529 for holiday decor (127% higher than the

Land of the Giants, award-winning narrative podcast from Vox Media, announces new seasons on Tesla and Twitter
The Vox Media Podcast Network today announced new seasons of its award-winning narrative podcast franchise, Land of the Giants, which is turning its focus to Tesla and Twitter. Out today with its eighth season, Land of the Giants: The Tesla Shock Wave marks 20 years of Tesla by examining the past, present and future of the company that jump started the shift to electric vehicles. Produced in partnership with The Verge, the six-episode season will delve into Tesla’s forgotten origin story, CEO Elon Musk’s role in steering the company to EV market leadership, and the future the company faces as competition ramps up. Hosted by automotive journalists Tamara Warren and Patrick George, the series features extensive interviews with Tesla’s founders Martin Eberhard and Marc Tarpenning, as well as conversations with former employees, industry analysts, investors, and more. In October, Land of the Giants will turn its focus to Twitter, telling the story of the social media platform at a crucial moment, exactly one year after Musk’s takeover. Produced in partnership with Vox.com and hosted by senior correspondent Peter Kafka, the four-episode season will survey the social media company’s outsize influence on politics and culture, its struggle to find a profitable business model, and whether Twitter is, was, or ever can be the global town square Musk says he wants to run. “Land of the Giants has made a name for itself through its singular approach to longform storytelling about the technology giants shaping our world,” says Vox Media’s SVP and executive producer for audio, Nishat Kurwa. “Our deeply sourced reporting goes beyond present-day headlines and the story audiences think they know, to trace a company’s rise to dominance from its seminal moments. With heated competition in the EV marketplace, and the fascinating dislocations in the state of social networking, we’re

Secret Base’s Fan-Favorite and Award-Winning Franchise “Dorktown” Returns with “The History of the Minnesota Vikings”
Seven-Episode Series Premieres Tuesday, August 1

Esther Perel’s Chart-Topping Podcast, ‘Where Should We Begin?’, Returns with New Episodes and an Expanded Focus
Back with new episodes starting today, the show is ramping up its frequency from seasonal to weekly and always-on, and expanding its purview to focus on relationships at home, at work, and everywhere in between.

Vox Media Studios’ “Secret Chef” Brings Mystery to Cooking Competition
All 10 Episodes Available Now on Hulu

BOMESI and Vox Media Launch the Concert Black Communities Channel
The solution will directly support Black-owned media companies.

Vox Media’s Outsports Publishes Inaugural “Outsports Power 100” List Featuring the Most Influential LGTBQ Individuals in American Sports
Tennis Superstars Billie Jean King and Ilana Kloss Top the List

Vox Media Enhances Executive Team With New Appointments, Including CRO, CMO, and COO
Geoff Schiller joins the company; Jackie Cinguina, Ryan Pauley, and Lauren Rabaino promoted

What Americans are really excited about — and scared of — when it comes to AI
A new consumer survey from Vox Media and The Verge reveals how Americans are thinking about artificial intelligence.

Vox Media’s Chart-Topping Narrative Podcast, Criminal, Launches “Criminal Plus” Subscription Product
One of the most listened-to podcasts in the U.S., Criminal offers its millions of loyal listeners bonus content, exclusive merchandise, ad-free episodes, and more.

Vox Media at Cannes 2023
This year at Cannes Lions, Vox Media’s leaders and voices will head to the south of France for the annual advertising festival, including Jim Bankoff, co-founder, chair, and CEO; Pam Wasserstein, president; and Ryan Pauley, chief revenue officer. Voices from our editorial brands and podcasts will also attend including Kara Swisher, host of On and Pivot podcasts; Scott Galloway, Pivot co-host; and Lindsay Peoples, editor-in-chief of The Cut. We’ll also have leaders from our award-winning brand studio including Heather Pieske, VP of creative at Vox Creative, Yosef Johnson, SVP and head of Vox Creative, Aaron Tabas, VP of content strategy and innovation, Renee Appelle, SVP of global partnerships and strategy and Kiana Moore, VP of Content Production at Vox Creative. Monday, June 19, 2023 The Importance of Advertising in News Discussion with Kara Swisher | Invite-only Time: 11-12:30pm Speakers: Journalist, Kara Swisher, Vanessa Otero, CEO & founder of Ad Fontes Media, Adam Gearhart, Global CEO at Mindshare, Renee Appelle, SVP and Head of Partnerships & Strategy at Vox Media Location: Vox Media’s programming suite Session Description: In partnership with Ad Fontes Media we are excited to bring you an engaging and relevant discussion around the importance of advertising in news with a room full of carefully curated agency and brand leaders. Fireside Chat Session: Brand Innovators Marketing Innovation Summit | Access via Brand Innovators required Time: 2pm Speakers: Renee Appelle will moderate a conversation with Emily Ketchen, global VP & chief marketing officer, Intelligent Devices Group & International Markets, Lenovo Location: Brand Innovators Beach Stage Session Description: Renee and Emily will engage in an indulging and high-level conversation surrounding Emily’s personal journey, philosophies, best practices, and thoughts on the future of marketing in the global tech space and how this will all directly impact other brands, businesses, and the global

Reporting, Reduction, and Responsibility
How informing consumers of the truth behind the advertising industry’s CO2 emissions is key to keeping brands and publishers accountable in building a more sustainable future

Thrillist Launches ‘We’re Out Here,’ a Hub for LGBTQ+ Travel & Experiences in 2023
The always-on package features adventure-inspiring itineraries, local pride guides, profiles, and travel resources for the LGBTQ+ community and allies

Vox Media Brings Back POPSUGAR Play/Ground, Featuring Cody Rigsby and Chlöe
Attendees enjoyed makeovers at the Beauty Bar presented Revlon®, smoothies at the Ninja Blast™ Power Bar, and grooved with AMRIT at the Sugar Rush presented by SweeTARTS

Vox Media Studios’ “Drag Me To Dinner” Featuring Neil Patrick Harris and David Burtka Premieres Today on Hulu
Series is Produced with Ndvisible, Matador Content and Majordomo Media

The Dodo Premieres First Creator-Led Series, “Animal House”
Starring the DeFisher family, the TikTok-first series unravels three generations of animal lovers and everything they can teach us about parenting

Thrillist Launches ‘The [Scenic] Route,’ an International Take on the Great American Summer Road Trip
Thrillist is taking its summer road trip coverage all over the world this year, so buckle up.

POPSUGAR Play/Ground at ROW DTLA is the Ultimate Day Off
Sponsored by Revlon®, Ninja Blast™ and SweeTARTS, Play/Ground returns on June 2nd at ROW DTLA with a Wake-Up Call led by Cody Rigsby, celebrity fitness guru and star Peloton instructor, and a performance and conversation with special musical guest, Chlöe

SB Nation Launches New Golf Community, Playing Through
The community will cover a pivotal moment in the sport of golf

Podcasts: A New Era of Influence
Podcasters are now more persuasive than traditional influencers
