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SB Nation
2016 Year in Review-
Bloomberg: SB Nation Radio will create audio programming that will be available at SBNation.com and go out to 500 terrestrial and satellite stations affiliated with Gow.
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Winner, MMA Media Source of the Year, World MMA Awards 2016: MMA Fighting
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Nominated for Hottest in Sports, Adweek Hot List: SB Nation
300
team sites
372MM
monthly content views
#1
fastest-growing large sports property
51%
video view growth month over month
$100K
average audience household income
SB Nation Radio Launches With Gow Media
SB Nation expanded into radio through a partnership with Gow Media. SB Nation Radio now offers 24/7 online programming from SB Nation, available on 500 terrestrial and satellite stations affiliated with Gow.
Major Olympics Coverage
SB Nation's Olympics coverage was powered by more than 700 pieces around events and results, as well as an NBC partnership that included information and content sharing. Meanwhile, contributor Rodger Sherman shared personal reports from Rio that included befriending his roommates from Belarus as they bonded over table tennis.
Congratulations to @Pitt_FB's Brian O'Neill, winner of the 2016 @PiesmanTrophy! pic.twitter.com/ujxBF7nVVv
— SB Nation (@SBNation) December 10, 2016
Second Annual Piesman Trophy Goes to Brian O’Neill
The second annual Piesman Trophy goes to the single best non-lineman play by a lineman: Pitt's Brian O'Neill. O'Neill's play was selected from a field of dozens of nominees and voted on by a panel that includes actual linemen, college football media, and culinary experts.
One More Award for MMA Fighting
MMA Fighting, the mixed martial arts community from SB Nation, took home the 2016 World MMA Award for Media Source of the Year, while its senior reporter and host, Ariel Helwani, earned the award MMA Journalist of the Year for the sixth year in a row. The brand is the news site of record for professional mixed martial arts and home of The MMA Hour, hosted by Ariel Helwani and loved by fans and insiders alike.
Launched American Ninja Warrior Nation
Created in conjunction with NBCUniversal, American Ninja Warrior Nation is the fan-first appreciation machine that the American Ninja Warrior community needed. Its first season was a resounding success, amassing more than 300 million video views in just four months. The brand features content from well-known Ninja Warriors, as well as deep dives into how the show is made from the producers themselves.
The Muck Premiered at NYC Festival
SB Nation’s first longform documentary, The Muck, was created in full by the brand's senior video team and premiered at Doc NYC. The 40-minute film explores the poor Palm Beach community known as The Muck, which has uniquely forged more than 60 NFL players. It will also show at the Miami Film Festival.
First Outsports Reunion United LGBT Athletes
For the first time, Outsports united 100+ LGBT athletes, coaches, and other leaders in sports to gather and share ideas during Chicago Pride. Through onstage storytelling, cocktail hours, and marching in the parade alongside Nike, the reunion kept storytelling front and center in order to inspire the community to take action.
Blazer’s Edge Brought 2,033 Kids to a Game
The Portland Trail Blazers community site, Blazer's Edge, united the community to bring thousands of local kids and their chaperones to a big game. This year, the brand exceeded its goal as 2,033 young fans got to see their favorite team in action.
Polygon in 2016