With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients’ campaign goals.

Vox Media’s creative studio, in partnership with Chicago-based specialist marketing agency Leviathan, has launched a Mirror Mirage installation for MGM Grand in Las Vegas, which is being made available to visitors through January.

At a Digiday Live Podcast event exclusively for Digiday+ members, editor-in-chief Brian Morrissey chatted with Vox Media CMO Lindsay Nelson about where the media industry fell short in 2017.

Graham Nelson aims to add the 'human' element to sponsored videos

In an industry obsessed with algorithms, the media boss is focusing on quality.

New York chef Marcus Samuelsson is coming to PBS in a documentary series about the cuisine of American immigrant communities, produced by Vox Media’s Eater in the digital-media brand’s first TV project.

Vox Media has shifted its branded content distribution on its own sites with the help of a tool it built in-house.

From a mini documentary about unsustainable seafood-shipment practices to a profile of a chef who uses indigenous ingredients, Vox Creative made content that would engage and excite people who already love food and unique experiences.

In an industry obsessed with algorithms, the media boss is focusing on quality

The digital media company has launched a new branded content division that will create its signature wonky videos for advertisers.

The Verge has done a lot of live video and just launched a new live show, “Circuit Breaker,” on Twitter.

Vox Media is creating Twitter livestreamed shows out of a blog and a podcast.

The internet iconoclast has signed a deal to move his sports and culture website, the Ringer, off Medium and onto Vox Media’s platform. While Mr. Simmons will maintain ownership of the site he launched last summer, the Ringer will become part of the portfolio of brands Vox offers to marketers alongside its own properties like SB Nation, the Verge and Eater.

The Ringer, a sports and culture website created by Bill Simmons, will soon be hosted on Vox Media’s platform but maintain editorial independence. Mr. Simmons, a former ESPN personality, will keep ownership of The Ringer, but Vox Media will sell advertising for the site and share in the revenue. The Ringer will leave its current home on Medium, where it has been hosted since it began in June 2016.

The company behind the Verge, Eater, SB Nation and other brands, has debuted several new projects developed under newly appointed head of video Gavin Purcell, who joined the media company from The Tonight Show in October.

The redesign, which comes with a new logo, bright color scheme and zebra-striped-polka-dotted patterns, is the first overhaul of SB Nation in five years and the initial step in an iterative process that will eventually be rolled out to SB Nation's network of team sites. Although many sports sites lay claim to fandom, SB Nation's many team sites give it an entrée to sports obsessives at professional and college teams across the country.

SB Nation ups executive editor Elena Bergeron to editor-in-chief, a title she will be originating for the Vox Media-owned sports brand. Another SB Nation staffer, Kevin Lockland, also gets a new role, moving from vice president of editorial to general manager, where he will focus on the business side of the site, including partnership development.

Vox Media’s expansion over the last few years has demonstrated how to build a true digital empire in today’s fractured media landscape. Vox Media has invested in projects that go outside the traditional media content bubble.

Vox Media’s expansion over the last few years has demonstrated how to build a true digital empire in today’s fractured media landscape. Vox Media has invested in projects that go outside the traditional media content bubble. With programs like the Facebook-only Circuitbreaker, its own Snapchat studio, television projects with A&E, and an advertising partnership with NBCUniversal, Vox Media is showing other media companies how to experiment and scale.

Trei Brundrett, 39, who has worked at Vox since 2006, led the designers and engineers who built the company’s online publishing platform, called Chorus. He will report to Chief Executive Officer Jim Bankoff, the company said in a statement. Brundrett will be succeeded by Joe Alicata, who led development of the company’s advertising technology, products and data.

Trei Brundrett, 39, who has worked at Vox since 2006, led the designers and engineers who built the company’s online publishing platform, called Chorus. He will report to Chief Executive Officer Jim Bankoff, the company said in a statement. Brundrett will be succeeded by Joe Alicata, who led development of the company’s advertising technology, products and data.

The company has named Lindsay Nelson, who had overseen Vox Media’s branded content business, as its first chief marketing officer.

NBC's Today show, Vox Media and Campbell Soup have announced a partnership to produce original branded videos that will live on Today.com and Eater, Vox Media's food and dining site.

Vox Media received this high score based on their commitment to LGBTQ workplace equality, as demonstrated through tangible policies, benefits, and practices.