Last Monday, Vox Media hosted a Recode Media live event with our partners at Dentsu Aegis Network and 25 Kent to preview on topics we expect to dominate the stages this week.
Following opening remarks from our Chief Revenue Officer, Ryan Pauley, Vox Media Publisher, Melissa Bell spoke with Dirk Herbert, Chief Strategy Officer at Dentsu Aegis Network for a conversation on how to earn and keep consumer attention, brand purpose, and intersecting vs. interrupting what audiences are interested in to make a connection. Listen in here.
Guests then tuned in for a live recording of the Recode Media podcast hosted by Peter Kafka with guest Craig Newmark, Craigslist and Craig Newmark Philanthropies Founder where they discussed his unlikely career as a media mogul and how he’s actively giving away his fortune to fund philanthropic efforts to support journalism, military veterans, and pigeons – but mostly journalism. You can check out the episode here and learn more about the Vox Media Podcast Network at podcasts.voxmedia.com.
This week at Advertising Week New York, Vox Media executives will take the stage for more conversations focused on storytelling, brand purpose and earning consumer attention.
Here’s where you can find us:
Tuesday, September 24
AMA: Techlash is Here: What it Means for Marketers & Consumers in China & US
Edwin Wong, SVP of Insights & Innovations at Vox Media joins representatives from Forbes, Microsoft, Group Nine Media to discuss the implications of China-US trade dispute on our industry. Get tickets here.
MediaLink Purpose-Driven Marketing Panel
Armando Turco, SVP of Content & Commerce at Vox Media joins a panel discussion with MediaLink’s Michael Kassan, and leaders from eBay, Unilever, Microsoft, and Deloitte Digital on purpose-driven marketing and how brands are playing a role, now and into the future.
*This is a closed event
Wednesday, September 25
The Future is Direct
Scott Galloway, the co-host of Recode by Vox’s Pivot podcast is one of the industry’s most prominent and leading voices, a professor at NYU Stern, founder of multiple companies and a NYT, WSJ Best Selling author and most recently the head honcho at Section4. Scott takes the stage with Tim Armstrong the founder + CEO of the dtx company to discuss their new endeavors and how the industry’s next big transformation is direct-to-consumer. Get tickets here.
Working closely with our partners at Dentsu Aegis Network, we will also be filming a number of round tables throughout the day:
Those who tell the stories, rule the world.
Ryan Pauley, our Chief Revenue Officer will sit down with Josh Dean, CMO at S’well, Geoff Colon, Head of Microsoft Advertising Brand Studio, Todd Haskel, CMO of Hearst and more, taking a look into the future of storytelling for brands in an increasingly connected, tech-driven world.
Inclusive Marketing in the Digital Age.
Vox Creative Executive Creative Director, Heather Pieske will join execs from Microsoft, VIRTUE, Genna Davis Institute on Gender in Media, Google, Cannes Can, Diversity Collective, The Lives of Men, to discuss how inclusive marketing has the potential to affect our lives on a profoundly intimate level.
New Sound. New Rules.
Erica Anderson, Executive Producer to Kara Swisher joins Spotify, Parcast, eMarketer and Google for a conversation on ways audio has evolved from a medium for sharing culture to one thats shaping it.
These are closed events and will be aired on iProspect’s Facebook Watch series in the coming weeks.
More from Vox Media this week
- Trei Brundrett, COO of Vox Media and Katrina Barlow, VP of Business Development at Chorus, will take the stage at Digiday Publishing Summit in Key Biscayne
- Vox Media Podcast Network kicks off a series of live podcasts in partnership with the Texas Tribune Festival. Learn more here.
- Season two of Explained on Netflix, airs September 26. Until then, you can catch up on The Mind, Explained., the limited series available now.