Chevrolet is teaming up with Vox Media’s award-winning content studio, Vox Creative, to promote their upcoming line-up of electric vehicles (EVs), including the Chevy Bolt EV. The new audio ads feature Kara Swisher, host of Pivot and On as herself, driving in her Chevy Bolt EV. The ads will run across both of Swisher’s shows on the Vox Media Podcast Network.
Recorded from the quietness and privacy of her very own Chevrolet EV, each custom segment gives listeners a peek into some of Swisher’s off-duty moments. From being able to charge her car with any electrical outlet, to hands-free calls for her on-the-go business meetings. Swisher shares some of her favorite features of her Bolt EV, and how she’s adapting to being an EV owner. While also chatting about the future of auto, all with the humorous, no-filter commentary she’s known for.
“Some of our most exciting and effective campaigns marry our host’s interests with the goals of our brand partners. Our teams at Vox Creative spend a lot of time getting to know our hosts, which helps us create rich, impactful stories for audio that add to the overall listener’s experience,” said Annu Subramanian, executive producer of audio at Vox Creative. “When we learned that Kara Swisher, the host of Vox Media’s Pivot and On With Kara Swisher happened to own a Chevy Bolt EV, it made for a sincere and organic partnership and would allow Chevy to authentically meet their target audience where they already are, with someone they already trust.”
About Vox Creative
Vox Creative is Vox Media’s award-winning brand studio. Vox Creative’s team of strategists, writers, storytellers, and analysts create original content and experiences that connect brands with influential audiences across Vox Media’s editorial networks and beyond. Vox Creative’s work spans short and long-form video, podcasts, explainers, experiential, shoppable content and more. They’ve built houses, invented cocktails, produced documentaries, traveled inside companies to uncover untold stories, and, on rare occasions, have gone to the moon.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, available in nearly 80 countries with nearly 2.7 million cars and trucks sold in 2021. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com