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SB Nation’s The MMA Hour, the weekly live show hosted by award-winning MMA journalist Ariel Helwani, and Twitter today announced that the show will premiere an exclusive three-part special dedicated to coverage of the much anticipated Mayweather-McGregor fight, live from Radio Row in Las Vegas. Special episodes of The MMA Hour will stream live exclusively on Twitter on August 23 (3-5pm PST), August 24 (10-11am PST and 3-5pm PST), and August 25 (10-12pm PST) and be the only live show on Twitter for real-time news and conversation on all things #MayMac.
The exclusive live stream will be available for free to logged-in and logged-out users on Twitter and connected devices globally. Fans will be able to access the live stream at MMAFighting.twitter.com or on @MMAFighting.
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The exclusive new programming will also include opportunities for advertisers, with original clips from the show produced by SB Nation, available for sponsorship and promotion on Twitter.
In addition, SB Nation’s The MMA Beat, a weekly show dedicated to breaking down the biggest headlines in the MMA world, will begin airing live on Twitter each Thursday from 1-2pm ET beginning on August 24.
The MMA Hour premiered live on Twitter on June 26, and airs live each Monday at 1pm ET. The MMA Hour is the only comprehensive live stream that legions of fans depend on each week for the latest reviews of results, dissection of upcoming fights, breaking news and analysis, and interviews with the hottest fighters and figures in combat sports, including recent guests Conor McGregor, Ronda Rousey, the Diaz Brothers, Anderson Silva, George St-Pierre, Mike Tyson, “Stone Cold” Steve Austin, and CM Punk, as well as every UFC Champion over the past eight years.
