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The Future of Music Takes the Stage at SXSW

The Verge and Aloft Hotels bring live performances and experiences to The Deep End

The Verge and Aloft Hotels partnered to kick-off The Deep End by Vox Media at SXSW with “The Future of Music” event on Friday, March 8th (International Women’s Day). An all-female lineup took the stage including The Verge reporter and DJ, Dani Deahl, artist and entrepreneur Laura Escudé, singer-songwriter Herizen and headliner Emily King to showcase how music and technology collide.

The event was a prelude to the tech and music activations guests explored at “The Future of Music” lab throughout the weekend, March 8th to 10th. Attendees used SpecDrums, a ring that translates color into music with a simple tap, to play a custom mural painted by artist Will Bryant. They also explored KAiKU technology, a glove that allows you to learn music from the palm of your hand.

Photo Credit: Ryan Muir Photography

In addition, guests enjoyed pop-up performances by musician Melanie Faye and local favorites, the Black Pumas; and a live episode of Vox’s Switched on Pop, hosted by Charlie Harding and Nate Cloan with special “Future of Music” guest, Emily King. Aloft Hotels’ signature W XYZ® bar served up drinks all weekend long for visitors to relax with a cocktail while enjoying the live content.

“The Future of Music” is a program to showcase how technology is changing the way music is performed and experienced developed by The Verge in partnership with Aloft Hotels, Marriott International’s brand for music makers and music lovers.