The first shows include Family Style, co-hosted by David Chang and Chrissy Teigen, and Eater’s Guide to the World
Today, Vox Media Studios, David Chang’s Majordomo Media, and Chrissy Teigen’s Suit & Thai Productions announced a new multi-year partnership to develop and produce a slate of premium, original food-driven programming for Hulu. The partnership combines Vox Media Studio’s storytelling capabilities with the food industry’s most innovative and influential voices, and launches Hulu into original food programming for the first time. Vox Media Studios will also partner with Vox Media’s Eater, the most trusted voice in food, dining, and travel, to produce shows based on their knowledge of food scenes across the globe.
Exciting news from Hulu Upfront 2019: Live from Madison Square Garden
The partnership kicks off with two new shows, Family Style, co-hosted by Chang and Teigen, and Eater’s Guide to the World, from Eater.
David Chang, the award-winning chef, restaurant owner, and founder of Majordomo Media sees the ambitious upcoming slate as an extension of the work he’s known for. “This partnership with Hulu, Vox Media Studios, and Chrissy Teigen’s Suit & Thai is a continuation of everything we’ve been chasing with Majordomo Media,” said Chang. “I’m hoping we can keep integrating new perspectives into the conversation, telling compelling stories about our culture, and trying to change people’s ideas of what food television can and should do. I think there’s an audience out there that understands and celebrates the world through food, and they’re hungry for shows that feed their sense of curiosity in new ways.”
Chrissy Teigen, #1 New York Times bestselling cookbook author and founder of Suit & Thai Productions, will also partner with Chang and Vox Media Studios to develop original programming for Hulu. For the first new show in this deal, she steps in front of the camera with Family Style, a cooking and talk show starring both Teigen and Chang.
Eater: The most trusted voice in food explores the world
Eater will also partner with Vox Media Studios on this multi-show, multi-year project, beginning with Eater’s Guide to the World, a documentary series that leverages Eater’s in-depth knowledge of the stories and dishes in international culinary destinations. With dedicated journalists in 24 markets across North America and the United Kingdom, as well as extensive global food and dining coverage, the award-winning network brings both unique insights into local food communities and a broad, inclusive perspective on the experiences and people shaping food culture today.
“For nearly 15 years, we’ve had the pleasure of helping millions of people find new restaurants and cuisines, learn about the food industry at large, and share it all with people they care about,” says Eater’s Editor-in-Chief Amanda Kludt. “For Hulu audiences, we’ll lean into what we’re known for and broaden our scope to create accessible and inspiring shows.”
Vox Media Studios: Quality storytelling for modern audiences
The mission to create meaningful content that people care about is at the heart of Vox Media Studios. “Vox Media Studios has established a leadership position when it comes to quality storytelling for big, modern TV audiences,” explains Vox Media CEO Jim Bankoff. “With this exciting, multi-project deal, we can assemble a diverse team of creators and talent whose work will inspire, surprise, and entertain Hulu viewers for years to come.”
“There is no more exciting home for our plans to challenge the status quo and push the boundaries for food television on streaming platforms than Hulu,” said Chad Mumm, Head of Entertainment for Vox Media Studios. “With David and Chrissy, and with the authority Eater has earned, I can’t imagine a stronger team.”
Vox Media Studios develops, produces and distributes premium programming for TV, OTT, podcasts, and brand partners. Based in Los Angeles and New York, the growing team is dedicated to great storytelling, next-generation talent, and a deep curiosity about the world.
In the first few months of 2019, Vox Media Studios was proud to announce a renewal for Explained, a docu-series on Netflix from Vox.com led by showrunner Claire Gordon and Vox’s Joe Posner and Ezra Klein; and a renewal for No Passport Required, a James Beard Award-winning food and travel docu-series hosted by Marcus Samuelsson and co-created by Eater for PBS, led by showrunner Joanna Forscher and Eater’s Amanda Kludt, Sonia Chopra, and Maureen Giannone Fitzgerald. The team is also behind projects including American Style, a CNN Original Series; Consider It hosted by Liz Plank on Facebook Watch; a forthcoming series on YouTube Originals from Vox; and Retro Tech, a YouTube Original series starring Marques Brownlee coming in December 2019.