Vox Media’s SB Nation, the largest independent sports media brand, and DraftKings, the global sports technology and entertainment company, today announce a multi-year editorial and technology partnership, DraftKings Nation. The platform will have an immediate focus on the 2019 NFL season with plans to expand quickly to cover the NBA, NCAA football and basketball, along with MLB and other sports.
“Over the past decade, SB Nation has honed a unique ability to engage massive fan communities while Vox Media’s innovative technology platforms, Chorus and Concert, have accelerated that growth,” said Jim Bankoff, Chairman and CEO, Vox Media. “Now, in partnership with DraftKings, we have combined our editorial vision and expertise with our technology capabilities to serve passionate sports fans in this fast-growing area.”
DraftKings Nation combines SB Nation’s community-building prowess with DraftKings’ deep insights into how fans engage with and immerse themselves in the sports they love. In the coming months, as the newsroom expands, DraftKings Nation will provide original content, key insights, analysis and lifestyle coverage from all angles of daily fantasy and sports betting.
“DraftKings’ partnership with SB Nation provides a new, best-in-class content destination for passionate, skin-in-the-game sports fans,” said Ezra Kucharz, chief business officer at DraftKings. “In addition to consumers being able to access expert analysis, this partnership gives advertisers, brands and marketers a new platform to reach highly engaged and coveted sports fans.”
The new DraftKings Nation site operates on Chorus, Vox Media’s proprietary publishing platform, which provides industry-leading publishing capabilities for modern media companies. DraftKings Nation joins the SB Nation network of nearly 300 communities dedicated to teams and passions, spanning across the NFL, NHL, NCAA, and NBA, as well as other passion-driven sites including MMA Fighting, Outsports, Banner Society, and American Ninja Warrior. Built on a commitment to empowering fans and fan communities, SB Nation reaches an audience of more than 65 million sports fans and is one of the largest independent sports networks in the United States. A leader in the sports technology space, DraftKings boasts more than 11 million customers across its daily fantasy and sports betting products and features the top-rated sportsbook app.
Visit DraftKings Nation today at https://dknation.draftkings.com.
ABOUT VOX MEDIA
Vox Media is the leading independent modern media company. Known for building the best media brands and the technology that enables them, Vox Media is committed to building a better future for the industry — and getting the future of media right. Vox Media’s editorial networks include Vox, The Verge, SB Nation, Eater, Polygon, Recode, and Curbed. Our diverse storytelling and advertising businesses include the Concert publisher-led marketplace, the Vox Creative brand studio, the Chorus publishing platform, and the company’s entertainment division Vox Media Studios, which includes the Vox Media Podcast Network and Epic.
DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports, sports betting and media platforms that, combined, deliver “The Game Inside The Game.” Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings is headquartered in Boston, MA, and offers daily fantasy sports contests across 13 professional sports in 8 countries including the U.S., Canada, U.K. and Australia. Operating pursuant to state regulations in New Jersey, New York, West Virginia and Mississippi, DraftKings Sportsbook mobile and retail, allows players in the state to engage in betting for major U.S. and international sports.