At Vox Media, understanding how our audiences engage with our content is key to creating impact for our partners. In Q4 2019 we surveyed over 1,400 audience members – each who were exposed to ads across our networks – around a very simple hypothesis: Does engagement and loyalty impact ad receptivity? What we found surprised us. Loyal audiences – people who visit our sites daily or multiple times a week – are more than just loyal content consumers, they are loyal spenders. TL;DR Together, with technology brands, we should be focusing on targeting loyalists across your many lines of business as we know frequency matters, while those who are coming less often should get very targeted product ads to move them down the funnel faster. The solution to best connect with Vox Media loyalists is an always-on model, as our brands are already integrated into their daily media consumption. A connection to loyalists is a connection to their broader network, as they are tastemakers in their social circles.  Vox Media loyalists are significantly more multicultural Our loyalists are more likely to be diverse, educated, and working full-time. Vox Media loyalists fit the profile that every brand is trying to reach—new multicultural consumers! Our loyal audience (compared to our non-loyal audience) have a: 50% higher composition of African American 55% higher composition of Latinx users 120% higher composition of Asian American users Vox Media loyalists are especially valuable for tech advertisers Regardless of what the specific product was (laptop, cloud storage, smartphone, etc.) we consistently found that Vox Media loyalists are more aware of, more likely to be in-market, and more likely to be recommenders of the brand. Especially for product launches, these are the influential audiences you want to be speaking to. They’re attuned to what tech brands are advertising 63%

Vox Media’s SVP of Content, Armando Turco shares research from Vox Creative’s Explainer Studio and the topics we expect to spark the most curiosity in 2020

New York Magazine is a top finalist with a total of nine nominations

The event celebrated Eater NY’s first-ever Power Issue with top restaurateurs in the NYC dining world

For the second year in a row, we’re proud to be designated a Best Place to Work for LGBTQ Equality

For the first time, New York Magazine talent joins the annual three-day event that brings unscripted conversations, live podcasts, custom experiences, Eater-recommended food and drink, and more to Austin

The annual Consumer Electronics Show (CES) took place in Las Vegas this week, and Vox Media showed up in full force. Some highlights from the week:  Chief Revenue Officer, Ryan Pauley’s video interview with Adweek Quibi announced Polygon’s upcoming daily culture and gaming news show “Speedrun” CEO, Jim Bankoff joined MediaLink’s keynote on brand purpose President, Pam Wasserstein joined Variety’s Entertainment Summit to discuss content creation in today’s digital world We kicked off with a live recording of the Vergecast podcast sponsored by Samsung, previewing CES and expected trends. In front of a live audience at the Encore Hotel in Las Vegas, Editor-in-Chief, Nilay Patel, Executive Editor, Dieter Bohn and senior reporter, Ashley Carman of The Verge discussed everything from Samsung’s rotating TV to AI-powered refrigerators to Segway’s egg chair. Listen here. Make sure to also check out coverage from The Verge discussing the biggest trends and news coming out of CES, including a notable focus on the streaming wars, with press conferences from NBCUniversal and Jeffrey Katzenberg’s short-form video service, Quibi. Make sure to also check out coverage from The Verge discussing the biggest trends and news coming out of CES, including a notable focus on the streaming wars, with press conferences from NBCUniversal and Jeffrey Katzenberg’s short-form video service, Quibi. Vox Media CEO Jim Bankoff joined MediaLink’s keynote on Tuesday to discuss the importance of brand purpose, while reinforcing Vox Media’s commitment to driving impact in the world from Vox Creative’s partnerships with organizations like the United Nations, to building technologies that power the media and marketing industry with Chorus, Concert and the newly announced Forte. See the conversation here including a discussion with Marc Benioff, Chairman and co-CEO, Salesforce and Alan Jope, CEO, Unilever before Bankoff joined the stage with Suzy Deering, Vice President, Chief Marketing Officer

As part of its 75th anniversary initiative “UN75,” the United Nations is partnering with Vox Media’s award-winning brand studio, Vox Creative to inspire and inform dialogues on global issues in settings around the world. The initiative, live today, is part of the United Nations’ goal to create the largest, most inclusive conversation on the role of global cooperation and launches with a video titled ‘Shaping Our Future Together,’ produced and created by Vox Creative featuring interviews with dozens of people from all walks of life, from across the world.  It covers five key ‘megatrends’ that will shape the UN’s agenda for years to come: climate change, shifting demographics, the impact of digital technologies, growing inequity, and new forms of conflict and violence. Shot in split-screen documentary style, the video captures a diverse set of people from different backgrounds “in conversation” with one another, featuring how people from around the world are responding to the major issues our world faces – together. To create the film, Vox Creative filmed dozens of people from around the world, of all ages, in five countries including Russia, China, Germany, Nigeria and the United States, in all six UN languages, Arabic, Chinese, English, French, Russian and Spanish. The film itself will be available in translation in all 6 languages, as well. The film will be shown at major UN events throughout 2020, including the first UN75 dialogue at its Headquarters in New York, helping leaders from around the world understand the pressing threats to our world. Vox Creative partnered with creative studio and content production company Blink to execute the global shoot in only two weeks, working with executive producers and directors Chelsea and Andy Moynehan and a global network of 25,000 filmmakers, photographers and journalists. The UN chose Vox Media for the signature style

Where to find the newly expanded modern media company at technology’s biggest event

As the media and marketing industry moves away from relying on third-party data, Forte by Vox Media offers marketers a sustainable first-party solution, with the added scale of New York Media

“Little America” – adapted from Epic Magazine’s series of the same name – to premiere exclusively on Apple TV+ January 17, 2020

Episode 1 of “Retro Tech” is available now on YouTube.com/Learning

Leading independent media company shares the can’t miss deals and gift ideas across lifestyle, design, gaming and even sports

Is making branded content too complicated? It doesn’t have to be.

Recode’s Peter Kafka hosted leaders across media, television, sports, and tech for newsmaking conversations on the ever-transforming media landscape

Partnership signals larger effort by Chorus to support innovation in local and nonprofit journalism

Over the course of 2020, Vox Media will launch new experiences throughout the OTT ecosystems across its family of networks

CEO Jim Bankoff and President Pam Wasserstein address the newly expanded Vox Media team about the exciting road ahead

Vox Media’s Head of Concert and VP of Programmatic Advertising calls for the industry to demand better

To Provide Daily Dose Of Internet Culture For Quibi’s Daily Essentials Lineup

An evening of new show announcements and conversation with some of the voices behind the Vox Media Podcast Network

Vox Co-founder and Editor-at-large Ezra Klein will explain the House impeachment inquiry into Donald Trump every Saturday beginning October 19

Insights from Vox Media’s SVP of Insights and Innovation, Edwin Wong on the growing network

At its first NYC Upfront event, the Vox Media Podcast Network, now home to 200 active shows, previews new and expanded franchises from Vox, Recode, The Verge, and more