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How to think about data

Vox Media’s SVP of Insights & Innovation shares his philosophy on data and insights

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Cannes Lions Round-Up 2019: A week of thoughtful content around getting the future right

Each year, the advertising and marketing industry heads to the South of France to celebrate creativity. We were excited to return to this incredible venue with a number of Vox Media leaders from Concert, Epic, Eater and Vox Creative to share our thoughts on how Vox Media is Getting the Future Right. Through three curated events and a dozen speaking engagements, we were thrilled to be back to discuss Epic’s signature service of story hunting, growing capabilities on our premium ad marketplace, Concert and the importance of brand purpose in creating a legacy for marketers from Vox Creative. We kicked off the week with a Monday night dinner hosted by our team at Villa Domergue featuring a  conversation with Joshua Davis of Epic and Linda Boff, CMO of General Electric. Industry leaders from Hulu, Snap, Inc., IBM, SoulCycle, NBCU, Neuehouse and Twitter heard about the future of branded content, Epic’s work  with GE, and the boots-on-the-ground approach of story hunting that sent the Epic team as far as Lebanon to tell the stories of five employees whose backgrounds and passions shape their approach to work at GE. We also announced our Story Hunting contest, where any marketer can enter to win a story hunt from Epic — a chance to find the true voice behind your brand. (Deadline is July 1 ~ enter soon!) The dinner kicked off a week of thoughtful conversations with leaders from across the industry, in between meeting stops at restaurants recommended to us from Eater’s guide to Cannes. Vox Media’s Vanessa Fontanez, VP of Experiential Marketing, Renee Appelle, SVP of Global Partnerships & Strategy, Jess Carei, Executive Director of Brand Strategy, Courtney Glaze, VP of Revenue Operations, Heather Pieske, Executive Creative Director, Amanda Kludt, Editor-in-Chief of Eater and Peyton McCarthy, Communications Director hosted a special

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RECAP: Day Two of Recode’s 2019 Code Conference

Day two featured Mary Meeker’s highly anticipated internet trends report, live jet pack demonstrations, red-chair interviews with Goldman Sachs’ David Solomon, Netflix’s Cindy Holland and Natasha Lyonne, and more

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Putting data to work

At a time when data is plentiful, Vox Media’s VP, Analytics, shares his thoughts on strategic and effective analytics practices