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Vox Media x Interbrand’s Breakthrough Brands Report 2022

2022 has been another year of volatility: global powers are in flux, market downturns are affecting early-stage funding, and major cultural changes are reshaping the structure of our lives. In collaborating on research for Interbrand’s annual Breakthrough Brands Report, we found that 70% of US adults believe we are living through transformative change unlike anything experienced in history. This year, Interbrand identified 30 brands that have poured talent, money, and time into solving the problems of the pandemic — and beyond. As we look to the next decade, their solutions will define it. Right now, pioneers are building the infrastructure for Web3 based on blockchain. While Bitcoin appeared in 2009, the technology has now come of age. Web3 will be a more decentralized internet that uses token distribution to reward the users who help to create it. This year, Interbrand featured companies that are breaking barriers of entry for curious consumers, including onboarding and wallet integration. The promise of Web3 is grand, and the ideals driving its growth are even more ambitious — about half of consumers believe life might be better if crypto became the world’s currency.   Green Tech and Clean Tech has arrived with one purpose: innovation to solve the climate crisis. In the past year, 14% of venture funding was focused on Climate Tech, and in the last decade the space has grown by 220%. This encompasses a wide range of industries from the supply chain to consumer technology. The conversation has become univocal — from climate change more broadly, to a concrete, measurable, and actionable focus on decarbonization. The target? Net zero by 2050. As a result, a third of Interbrand’s featured brands are focused on sustainability at either the consumer, business, or industrial level. Finally, there is demand for a health industry overhaul. 83% of

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A Note from Vox Media CEO Jim Bankoff on the Supreme Court Decision Overturning Roe v. Wade

Vox Media CEO Jim Bankoff shared the following note with staff today, outlining the company’s updated policies regarding access to abortion and other reproductive health benefits. As always, the company’s editorial organizations operate independently when covering these topics. Hi everyone, Today’s US Supreme Court decision deeply harms the autonomy and health of women and all people who become pregnant. I want you to know that Vox Media will continue to support employees seeking access to critical health care, including abortion. This ruling will have a disproportionate impact on access to care depending on where people live, their financial resources, and their race. It puts families, communities, and the economy at risk, threatening the gains that women have made in the workplace over the past 50 years. It may also have a profound impact on the right to privacy, and we will remain committed to supporting our employees’ privacy rights as the law evolves. As a company operating in 37 states and Washington, DC, we know that Vox Media employees are affected by these changes. Below you’ll find an important update from our People team outlining how we will expand our support across the United States. As always, our editorial organizations operate with journalistic integrity and independence when covering these topics. I know this is a difficult day for many across the company. If you have questions or need support, please reach out to your People business partner or manager. Jim A new health care travel reimbursementVox Media will provide financial support to cover eligible expenses related to travel to receive critical health care that is unavailable within 100 miles of an employee’s home, including abortion and gender-affirming care, among other critical health needs. A reimbursement of up to $1,500 can be used to cover travel-related expenses (such as transportation, meals,

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Media Buying: Setting a New Path for Multicultural Marketing

From the pandemic to racial reckoning, the events of 2020 forever shaped the way we think about advertising and marketing. Historically, the industry has framed these topics within the context of “multicultural” marketing — but perspectives are still evolving, and right now, modern marketers have an opportunity to help lead the conversation. Here at Vox Media, we’ve internally reframed multicultural marketing as Marketing Equity & Inclusion Partnerships. We believe that change starts from within, and as we continue to grow and reach more consumers than ever before, it’s our goal to be responsible and inclusive as we work to strengthen our company, our partnerships, and our industry. In the past, multicultural marketing has often targeted perceptions of certain groups of people, rather than their actual interests and values. As we move into better understanding consumer sentiment around this topic, it’s an exciting time to come together to find new, more intentional approaches to traditional media buying. Though we don’t have all the answers today, what we do have is clarity and insight into how consumers feel. In order to better understand how they view “culture,” Vox Media and Bastion db5 spoke to 1,000 U.S. adults (18+) with equal representation from four races: Caucasian, Hispanic/Latinx, Black, and AAPI. What we discovered is that most people do not want to be targeted by demographics alone; in 2022, traditional notions of race, nationality, and culture have a chance to move toward visibility, representation, and inclusion.   What we know:  Culture is much more than nationality, race or ethnicity; age, gender, sexual orientation, religion, politics, and geographical region now play a much greater role in how we define ourselves. True representation in marketing means working with publishers that reflect our identity, both individually and collectively. Vox Media consumers offer a rich and diverse target audience.

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Vox Media Studios Premieres Two Brand New Series on HBO and Netflix

Six-Part Documentary Series Mind Over Murder Premiered on June 20 on HBO  The Future Of from The Verge and 21 Laps Entertainment Premieres Today on Netflix  This week, Vox Media Studios premiered two brand new series from its growing slate focused on premium nonfiction storytelling. Last night, HBO premiered the first episode of Mind Over Murder, a six-part documentary series that chronicles the bizarre and psychologically complex story of six individuals who were convicted for the 1985 murder of a beloved 68- year-old grandmother, Helen Wilson, in Beatrice, Nebraska. Despite five of the individuals originally confessing to the crime, the “Beatrice Six” as they became known, were exonerated by DNA evidence in 2009, a turn of events which divided the rural town and incensed the family of Helen Wilson. As the filmmakers track the case from the murder, through investigation, trial, exoneration and two civil suits, shifting perspectives cloud the truth; a stranger-than-fiction tale emerges that raises salient questions about the reliability of confessions and memory in criminal cases. New episodes premiere every Monday at 10:00pm ET/PT. The series is directed by Nanfu Wang and executive produced by Marc Smerling, Nanfu Wang, Max Heckman, Chad Mumm, Mark W. Olsen for Vox Media Studios and Nancy Abraham, Lisa Heller, and Sara Rodriguez for HBO.  Mind Over Murder is the second series from Vox Media Studios for HBO. The Emmy-nominated sports documentary Level Playing Field’ premiered last year. In addition, The Future Of from Vox Media Studios, The Verge, and 21 Laps Entertainment (Stranger Things) premiered the first six episodes today on Netflix. The Future Of asks – What if we could look into the future to see how every aspect of our daily lives – from raising pets and house plants to what we eat and how we date – will