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NowThis Releases Exclusive Interview With President Barack Obama and Airbnb CEO Bryan Chesky

Today, NowThis released an exclusive interview with President Barack Obama and Airbnb CEO Bryan Chesky where they discussed the Voyage Scholarship, a $100 million scholarship fund established by Chesky and in partnership with the Obama Foundation to support students pursuing careers in public service. The Voyage Scholarship is a two year program awarded to students in their junior and senior year of college providing them with $50,000 in financial aid, access to an annual summit with President Obama, and a 10 year travel stipend. You can view the interview here. NowThis is the #1 most-viewed News & Politics Digital Publisher across FB, YT and Twitter [Tubular Labs, US Based Digital Publishers, September 2021], and a leading news brand and one of the most followed overall publishers on TikTok, with over 7.2M followers [Platform Analytics, April 2022]. Our brand mission is to make news engaging and relevant for young adults by humanizing our complicated world. Launched in 2012, NowThis has revolutionized how news today is consumed. Our entertaining, inspiring and informative videos receive over 1.4B monthly views [platform analytics, January 2021]. NowThis has won an Academy Award, an Edward R. Murrow Award, and a Cannes Lions Award. In 2022, NowThis joined Vox Media.

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Vox: Building Audience Trust

Understanding the world is an increasingly complex and time-consuming proposition. At Vox, we have a responsibility that starts with respecting our audience’s time. When our audience comes to us, it’s because they need to know something, and they trust we’ll help them learn. But that trust must be earned – it’s the most important exchange between a newsroom and the audience, particularly at a time when trust in institutions is eroding. At Vox, we show our work to respect our audience’s time and to build their trust in us. By approaching every topic with transparency, we honor their intellectual curiosity and human dignity. Our journalism is a service to the audience. People are at the center of what we do and why we do it. We spark curiosity, over-deliver on expectations, and embrace nuance while offering moral clarity in everything we cover. We empower our audience by carefully explaining the facts, what matters, and how ideas are shaping our world. It was important that we hear feedback from news consumers about how we’re earning that trust, so we conducted a survey led by Edwin Wong, Vox’s SVP, Insights & Innovation, and the Circus, an insight and data storytelling consultancy. Our goal was to learn more about their experiences with news providers. TRADITIONAL APPROACHES TO THE NEWS AREN’T MEETING AUDIENCE NEEDS Nearly ⅔ of our polled audience feel that other news organizations don’t offer the necessary educational tools to give the context of why something is important, or how to become engaged in the outcome of current affairs. Audiences want to go deeper in the news they consume — they want ideas to be dissected, not just discussed. Most of our polled audience is looking for news orgs to not just tell them what’s going on, but how they should be involved.

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Join Vox Media at SXSW 2022

Leaders and voices from Vox Media will take the stage to discuss navigating media, brand purpose and creativity