The team is also celebrating creating its 200th Explainer video for brands

Every Monday and Thursday, Illing and his guests will dive deep into a wide array of topics and provide a philosophical take on culture, politics, and everything in between.

On average, U.S. adults spend nearly six hours per day watching video, but by 2024, digital video will account for more than 50% of total video viewing for the first time.  Time spent with social video is up +10% year over year (eMarketer, April 2022). But what’s going to make audiences want to press play — and keep coming back for more? Social video does a lot more than just entertain. Video content like Vox Media’s — from Vox’s informative and inspiring Explained series to heartwarming pet stories from The Dodo, and so much more in between — provide quality, scale, and engagement. We offer the same authentic connections as beloved influencers but in a more trusted, brand-safe environment. It’s for these reasons that social video checks all the boxes for both audiences and brands — right now, and as we move into the future. As the media world continues to fragment, it is critical for marketers to understand what qualities make an effective video partner to maximize ROI.  Leveraging social video data from Tubular Labs, we’ve created a guide for marketers to identify the optimal social video partner — one that can successfully move viewers down the purchase funnel. START WITH SCALE:  In the social video world, there are an endless number of properties and creators, but only a select few connect with a sizable audience.  Meaningful reach ensures a robust audience is learning about your brand and can effectively grow brand awareness. TARGET YOUNG, INFLUENTIAL AUDIENCES:  The right digital video partner can draw out hard-to-reach Gen Z audiences who hold and influence large spending power. Gen Z watches significantly less traditional TV compared to older generations, spending the least amount of their day with TV. (eMarketer, April 2022) By the end of 2024, the number of Gen Z

Vox Media Studios is celebrating its latest Hulu premiere, Chefs vs. Wild. Hosted by renowned chef and adventurer Kiran Jethwa, each episode has two different world class chefs who will be dropped into the wilderness where they’ll embark on a grueling and unprecedented mission – survive and forage enough wild ingredients to create a restaurant worthy, five-star meal. Episodes will culminate in the chefs going head-to-head in a “wilderness kitchen,” using their foraged ingredients and ingenuity to create savory dishes and, ultimately, impress the judges. Jethwa will also serve as judge, alongside wild foods expert Valerie Segrest. Chefs vs. Wild is produced by Vox Media Studios, Majordomo Media, Leftfield Pictures. It’s executive produced by Shawn Witt, Gretchen Palek and Jordana Hochman for Leftfield Pictures, Chad Mumm and Mark W. Olsen for Vox Media Studios, and David Chang, Dave O’Connor, Chris Ying and Christopher C. Chen for Majordomo Media. Stephen Rankin serves as showrunner and executive producer. Chefs vs. Wild marks the second culinary premiere this month for Vox Media Studios and Hulu. Best in Dough, a pizza competition series hosted by Wells Adams, premiered Monday, September 19. Both series will premiere new episodes every Monday. About Vox Media Studios  Vox Media Studios is a modern studio producing premium unscripted, documentary, and scripted programming for television, film, OTT, podcasts, and brand partners for today’s global audience. As an Emmy and Academy Award winning full-service production studio, it works both independently and in partnership with Vox Media’s category-leading networks—including New York Magazine, The Verge, Eater, Vox, NowThis, and The Dodo—to extend the company’s storytelling capabilities to the most relevant platforms including HBO, Netflix, Hulu, Apple TV+, Discovery+, Disney+, YouTube Originals, and Freeform. Vox Media Studios is also home to the award-winning Vox Media Podcast Network and Epic, the Academy-Award winning powerhouse producing

2022 has marked another unprecedented year of challenges – just as we were getting comfortable with Covid-19, we saw a resurgence of new variants alongside an unstable economy, political unrest, global tensions and concerning social issues.  But even against this complicated backdrop, consumers will not be held back this holiday season. Regardless of Covid concerns, consumers will do everything they can to spend time with loved ones.  Amidst inflation, gift-giving will carry on as people build budgets and find deals to ensure they can find the perfect gifts.  And in addition to choosing the perfect gifts, consumers will be selective about the brands they buy.  While the holidays typically place a spotlight on being selfless, after a rough couple of years, consumers will put their wants and needs first and do whatever they can to maximize their own personal joy this holiday season. To dig deeper into consumers’ outlooks, attitudes, and behaviors this holiday season, Vox Media partnered with Woo Brand Research on a survey of 2,000 general consumers. As excitement builds and plans are made, now is the time for brands to build meaningful relationships with consumers as they prepare for their holiday celebrations and build out their gift wish lists. HUMAN CONNECTION IS PRIORITY #1 Consumers are looking forward to large, in-person holiday gatherings once again.  79% of those surveyed say their main priority is being able to spend quality time with loved ones given everything that has happened.  If they had to choose, half say they would rather spend their money on whatever is needed to ensure they can celebrate in-person with family and friends, emphasizing the importance of being with loved ones. As gatherings will be more pronounced, we anticipate higher spending on food and drink.  Holiday hosts will opt to do all the cooking themselves

The Pizza Obsessed Competition Premieres with 3 Episodes and is Hosted by Wells Adams

The Class Fitsugar spin-off brings a fresh aesthetic and new cast of top dancers, choreographers, and trainers

The Verge’s new site will help the decade-old technology news brand build for the next 10 years by investing in a direct relationship with its audience.

The Three-Day Beverly Hills Conference Focused on Tech Regulation, the Global Economy, The Future of Work, the Climate Crisis, and more

The twice weekly show will feature agenda-setting conversations, led by one of the most iconic journalists of our time.

The Dodo will expand its retail footprint with its first-ever pet product collection, a Pet Lovers box, and pet insurance offering, all available exclusively at Walmart this fall.

It’s the word — and the world — on all our minds: the Metaverse. What is it, what does it look like, and how do we get there? To help both brands and consumers better understand their relationship to the Metaverse, Vox Media collaborated with UTA, a leading global talent, entertainment, sports, and brand representation company, on a survey of 5,000 Americans aged 13-50. Our biggest takeaway? Despite claiming to know little about this rapidly evolving virtual world, most consumers are already part of it. Up until recently, conversations about the Metaverse have been focused mainly on its technological building blocks, like NFTs and Web3 — topics that many Americans still find confusing. Our research found that almost half (48%) of consumers claim they don’t know anything about the Metaverse, while just 25% say they are very or fairly familiar. In reality, most consumers have at least some awareness of the Metaverse — even if they don’t realize it. From gaming to immersive virtual worlds, 2/3 of Americans between the ages of 13 and 56 have spent time on at least one Metaverse platform, with that number rising to 9 out of 10 Gen Z.  The fact is that Americans of all ages are already building and experiencing new worlds at a staggering rate. Through the Metaverse, we’re cultivating new friendships, discovering new passions, and forming connections that go far beyond just the virtual space. To learn more about how the Metaverse is impacting our daily lives, see our presentation “Dissecting the Metaverse.” Download the report here: UTA x Vox_Media Metaverse

All Four Episodes to Air Today and Tomorrow as Part of Two-Night Event

Breaking, the first theatrical release from Vox Media Studios, is now in theaters. Starring John Boyega and produced by Vox Media Studios’ Epic Magazine, Breaking tells the true story of Marine veteran Brian Brown-Easley (Boyega) who takes a bank and several of its employees hostage after being denied support from Veterans Affairs. In addition to Boyega, Breaking stars Michael K. Williams in his final role, Nicole Beharie, Selenis Leyva, Connie Britton, and Olivia Washington. The film premiered at the 2022 Sundance Film Festival and was awarded the Special Jury Award for Ensemble Cast in the  U.S. Dramatic Competition. Bleecker Street acquired the domestic rights at Sundance and Universal Pictures is handling international distribution. Breaking was adapted from Aaron Gell’s article, “They Didn’t Have To Kill Him” and directed by Abi Damaris Corbin. The screenplay was written by Corbin & Kwame Kwei-Armah and produced by Salman Al-Rashid and Sam Frohman of Salmira Productions, Mackenzie Fargo from Epic, and Ashley Levinson and Kevin Turen from Little Lamb. Epic’s Joshuah Bearman, Joshua Davis, and Arthur Spector Executive Produced along with Boyega and Katia Washington. About Epic Epic Magazine is a production and media company founded by investigative journalists Joshuah Bearman and Joshua Davis. Part of Vox Media Studios, Epic is known for its nonfiction storytelling expertise, as well as creating and adapting extraordinary true stories for film and television. More than 50 articles by Bearman, Davis, and Epic writers have been optioned for the screen, including the article that served as the basis for the movie ARGO, which won the Academy Award for Best Picture. Season Two of Epic’s television show LITTLE AMERICA will be available to stream on AppleTV+. LITTLE AMERICA has been nominated for the Independent Spirit Awards, BAFTA Awards, NAACP Image Awards, and GLAAD Media Awards. BIG CIGAR, our six-part

Hear how Cohen and Greenfield have pushed the boundaries of their ice cream company and its fans to champion social change

With diverse, inclusive content on both physical and mental health, the new section will speak to 20-somethings about common conditions that impact women

The Cut Shop will share shopping recommendations across fashion, beauty, wellness, and home products

The documentary series, from SB Nation’s community Secret Base, dives deep into notable sports figures

Every Thursday, Sanders and his guests will break down the pop culture stories of the week, from deep dives into seemingly trivial pop culture moments to wide-ranging conversations with leading voices from across the entertainment world.

2022 has been another year of volatility: global powers are in flux, market downturns are affecting early-stage funding, and major cultural changes are reshaping the structure of our lives. In collaborating on research for Interbrand’s annual Breakthrough Brands Report, we found that 70% of US adults believe we are living through transformative change unlike anything experienced in history. This year, Interbrand identified 30 brands that have poured talent, money, and time into solving the problems of the pandemic — and beyond. As we look to the next decade, their solutions will define it. Right now, pioneers are building the infrastructure for Web3 based on blockchain. While Bitcoin appeared in 2009, the technology has now come of age. Web3 will be a more decentralized internet that uses token distribution to reward the users who help to create it. This year, Interbrand featured companies that are breaking barriers of entry for curious consumers, including onboarding and wallet integration. The promise of Web3 is grand, and the ideals driving its growth are even more ambitious — about half of consumers believe life might be better if crypto became the world’s currency.   Green Tech and Clean Tech has arrived with one purpose: innovation to solve the climate crisis. In the past year, 14% of venture funding was focused on Climate Tech, and in the last decade the space has grown by 220%. This encompasses a wide range of industries from the supply chain to consumer technology. The conversation has become univocal — from climate change more broadly, to a concrete, measurable, and actionable focus on decarbonization. The target? Net zero by 2050. As a result, a third of Interbrand’s featured brands are focused on sustainability at either the consumer, business, or industrial level. Finally, there is demand for a health industry overhaul. 83% of

Juntos will seamlessly weave Latinx content throughout POPSUGAR, with a modern and culture-first approach

Vox Media’s open source commenting platform, Coral, is honored for empowering safer online conversations and reducing online racism and abuse

Arya joined the company via its merger with Group Nine, as SVP, Strategic Development

How we’re striving to build more sustainable systems of inclusion throughout our industry