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The Verge Launches an Ambitious New Site

The Verge’s new site will help the decade-old technology news brand build for the next 10 years by investing in a direct relationship with its audience.

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Intro to the Metaverse: How Consumers Connect to the Virtual World

It’s the word — and the world — on all our minds: the Metaverse. What is it, what does it look like, and how do we get there? To help both brands and consumers better understand their relationship to the Metaverse, Vox Media collaborated with UTA, a leading global talent, entertainment, sports, and brand representation company, on a survey of 5,000 Americans aged 13-50. Our biggest takeaway? Despite claiming to know little about this rapidly evolving virtual world, most consumers are already part of it. Up until recently, conversations about the Metaverse have been focused mainly on its technological building blocks, like NFTs and Web3 — topics that many Americans still find confusing. Our research found that almost half (48%) of consumers claim they don’t know anything about the Metaverse, while just 25% say they are very or fairly familiar. In reality, most consumers have at least some awareness of the Metaverse — even if they don’t realize it. From gaming to immersive virtual worlds, 2/3 of Americans between the ages of 13 and 56 have spent time on at least one Metaverse platform, with that number rising to 9 out of 10 Gen Z.  The fact is that Americans of all ages are already building and experiencing new worlds at a staggering rate. Through the Metaverse, we’re cultivating new friendships, discovering new passions, and forming connections that go far beyond just the virtual space. To learn more about how the Metaverse is impacting our daily lives, see our presentation “Dissecting the Metaverse.” Download the report here: UTA x Vox_Media Metaverse

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Vox Media Celebrates Theatrical Release of Epic’s “Breaking” Starring John Boyega

Breaking, the first theatrical release from Vox Media Studios, is now in theaters. Starring John Boyega and produced by Vox Media Studios’ Epic Magazine, Breaking tells the true story of Marine veteran Brian Brown-Easley (Boyega) who takes a bank and several of its employees hostage after being denied support from Veterans Affairs. In addition to Boyega, Breaking stars Michael K. Williams in his final role, Nicole Beharie, Selenis Leyva, Connie Britton, and Olivia Washington. The film premiered at the 2022 Sundance Film Festival and was awarded the Special Jury Award for Ensemble Cast in the  U.S. Dramatic Competition. Bleecker Street acquired the domestic rights at Sundance and Universal Pictures is handling international distribution. Breaking was adapted from Aaron Gell’s article, “They Didn’t Have To Kill Him” and directed by Abi Damaris Corbin. The screenplay was written by Corbin & Kwame Kwei-Armah and produced by Salman Al-Rashid and Sam Frohman of Salmira Productions, Mackenzie Fargo from Epic, and Ashley Levinson and Kevin Turen from Little Lamb. Epic’s Joshuah Bearman, Joshua Davis, and Arthur Spector Executive Produced along with Boyega and Katia Washington. About Epic Epic Magazine is a production and media company founded by investigative journalists Joshuah Bearman and Joshua Davis. Part of Vox Media Studios, Epic is known for its nonfiction storytelling expertise, as well as creating and adapting extraordinary true stories for film and television. More than 50 articles by Bearman, Davis, and Epic writers have been optioned for the screen, including the article that served as the basis for the movie ARGO, which won the Academy Award for Best Picture. Season Two of Epic’s television show LITTLE AMERICA will be available to stream on AppleTV+. LITTLE AMERICA has been nominated for the Independent Spirit Awards, BAFTA Awards, NAACP Image Awards, and GLAAD Media Awards. BIG CIGAR, our six-part

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Vox Media x Interbrand’s Breakthrough Brands Report 2022

2022 has been another year of volatility: global powers are in flux, market downturns are affecting early-stage funding, and major cultural changes are reshaping the structure of our lives. In collaborating on research for Interbrand’s annual Breakthrough Brands Report, we found that 70% of US adults believe we are living through transformative change unlike anything experienced in history. This year, Interbrand identified 30 brands that have poured talent, money, and time into solving the problems of the pandemic — and beyond. As we look to the next decade, their solutions will define it. Right now, pioneers are building the infrastructure for Web3 based on blockchain. While Bitcoin appeared in 2009, the technology has now come of age. Web3 will be a more decentralized internet that uses token distribution to reward the users who help to create it. This year, Interbrand featured companies that are breaking barriers of entry for curious consumers, including onboarding and wallet integration. The promise of Web3 is grand, and the ideals driving its growth are even more ambitious — about half of consumers believe life might be better if crypto became the world’s currency.   Green Tech and Clean Tech has arrived with one purpose: innovation to solve the climate crisis. In the past year, 14% of venture funding was focused on Climate Tech, and in the last decade the space has grown by 220%. This encompasses a wide range of industries from the supply chain to consumer technology. The conversation has become univocal — from climate change more broadly, to a concrete, measurable, and actionable focus on decarbonization. The target? Net zero by 2050. As a result, a third of Interbrand’s featured brands are focused on sustainability at either the consumer, business, or industrial level. Finally, there is demand for a health industry overhaul. 83% of

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A Note from Vox Media CEO Jim Bankoff on the Supreme Court Decision Overturning Roe v. Wade

Vox Media CEO Jim Bankoff shared the following note with staff today, outlining the company’s updated policies regarding access to abortion and other reproductive health benefits. As always, the company’s editorial organizations operate independently when covering these topics. Hi everyone, Today’s US Supreme Court decision deeply harms the autonomy and health of women and all people who become pregnant. I want you to know that Vox Media will continue to support employees seeking access to critical health care, including abortion. This ruling will have a disproportionate impact on access to care depending on where people live, their financial resources, and their race. It puts families, communities, and the economy at risk, threatening the gains that women have made in the workplace over the past 50 years. It may also have a profound impact on the right to privacy, and we will remain committed to supporting our employees’ privacy rights as the law evolves. As a company operating in 37 states and Washington, DC, we know that Vox Media employees are affected by these changes. Below you’ll find an important update from our People team outlining how we will expand our support across the United States. As always, our editorial organizations operate with journalistic integrity and independence when covering these topics. I know this is a difficult day for many across the company. If you have questions or need support, please reach out to your People business partner or manager. Jim A new health care travel reimbursementVox Media will provide financial support to cover eligible expenses related to travel to receive critical health care that is unavailable within 100 miles of an employee’s home, including abortion and gender-affirming care, among other critical health needs. A reimbursement of up to $1,500 can be used to cover travel-related expenses (such as transportation, meals,

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Media Buying: Setting a New Path for Multicultural Marketing

From the pandemic to racial reckoning, the events of 2020 forever shaped the way we think about advertising and marketing. Historically, the industry has framed these topics within the context of “multicultural” marketing — but perspectives are still evolving, and right now, modern marketers have an opportunity to help lead the conversation. Here at Vox Media, we’ve internally reframed multicultural marketing as Marketing Equity & Inclusion Partnerships. We believe that change starts from within, and as we continue to grow and reach more consumers than ever before, it’s our goal to be responsible and inclusive as we work to strengthen our company, our partnerships, and our industry. In the past, multicultural marketing has often targeted perceptions of certain groups of people, rather than their actual interests and values. As we move into better understanding consumer sentiment around this topic, it’s an exciting time to come together to find new, more intentional approaches to traditional media buying. Though we don’t have all the answers today, what we do have is clarity and insight into how consumers feel. In order to better understand how they view “culture,” Vox Media and Bastion db5 spoke to 1,000 U.S. adults (18+) with equal representation from four races: Caucasian, Hispanic/Latinx, Black, and AAPI. What we discovered is that most people do not want to be targeted by demographics alone; in 2022, traditional notions of race, nationality, and culture have a chance to move toward visibility, representation, and inclusion.   What we know:  Culture is much more than nationality, race or ethnicity; age, gender, sexual orientation, religion, politics, and geographical region now play a much greater role in how we define ourselves. True representation in marketing means working with publishers that reflect our identity, both individually and collectively. Vox Media consumers offer a rich and diverse target audience.

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Vox Media Studios Premieres Two Brand New Series on HBO and Netflix

Six-Part Documentary Series Mind Over Murder Premiered on June 20 on HBO  The Future Of from The Verge and 21 Laps Entertainment Premieres Today on Netflix  This week, Vox Media Studios premiered two brand new series from its growing slate focused on premium nonfiction storytelling. Last night, HBO premiered the first episode of Mind Over Murder, a six-part documentary series that chronicles the bizarre and psychologically complex story of six individuals who were convicted for the 1985 murder of a beloved 68- year-old grandmother, Helen Wilson, in Beatrice, Nebraska. Despite five of the individuals originally confessing to the crime, the “Beatrice Six” as they became known, were exonerated by DNA evidence in 2009, a turn of events which divided the rural town and incensed the family of Helen Wilson. As the filmmakers track the case from the murder, through investigation, trial, exoneration and two civil suits, shifting perspectives cloud the truth; a stranger-than-fiction tale emerges that raises salient questions about the reliability of confessions and memory in criminal cases. New episodes premiere every Monday at 10:00pm ET/PT. The series is directed by Nanfu Wang and executive produced by Marc Smerling, Nanfu Wang, Max Heckman, Chad Mumm, Mark W. Olsen for Vox Media Studios and Nancy Abraham, Lisa Heller, and Sara Rodriguez for HBO.  Mind Over Murder is the second series from Vox Media Studios for HBO. The Emmy-nominated sports documentary Level Playing Field’ premiered last year. In addition, The Future Of from Vox Media Studios, The Verge, and 21 Laps Entertainment (Stranger Things) premiered the first six episodes today on Netflix. The Future Of asks – What if we could look into the future to see how every aspect of our daily lives – from raising pets and house plants to what we eat and how we date – will