How premium content defines today’s consumer

Vox Media’s Head of Product, Jennifer Cullem, today announced the hire of Greg Barber as VP of Product, Consumer Revenue, and Zahra Ladak as VP of Product, Platform. Both Barber and Ladak will report to Cullem. Ladak started in September and Barber will start in mid-October. Barber will lead consumer revenue from a product perspective at Vox Media, working across subscriptions, including New York Magazine and other paid products like Cafe Insider, Hot Pod. He’ll also focus on bringing new premium subscriber-only experiences to market. Barber joins Vox Media from the Washington Post, where he spent nearly two decades and most recently held the role of Director of News Product. Barber was also the co-founder of the Coral Project, a collaboration with Washington Post, The New York Times and Mozilla to build an open-source commenting system and best practices for growing communities around journalism, which went on to be acquired by Vox Media in 2019. “I’m driven by the electricity of collaboration, mixing experts in journalism and technology to tell dynamic stories and engage subscribers,” said Barber. “I’m excited to join the Vox Media team, already awash in talent, and work across the company to expand our business and inform and delight our audience.” Ladak will work on products across Vox Media’s owned and operated platforms, as the company continues to build its core product and technology to provide engaging, valuable, and novel experiences with journalism across its editorial brands. Before Vox Media, Ladak held product roles at Spotify, Zocdoc and more. “I’m very interested in building product and platform solutions to business challenges leading with a customer and data driven mindset,” said Ladak. “Joining Vox Media at this stage in my career feels like a natural fit, where I’ll be able to continue to help scale products to new

On-stage interviews featured Vox Media’s leading voices including Sean Rameswaram, Nilay Patel, Scott Galloway, Jamil Smith and Olivia Nuzzi

The annual technology conference co-founded and hosted by journalist Kara Swisher kicked off today featuring discussions with some of the biggest names in the business

A case study on the “Shift Happens” campaign – which led to a 33 point lift in favorability and 66 point lift in consideration for the brand.

What audiences want to see from content creators and brands that cover sports — and activism within sports — today

A recap of three annual journalism conventions that drive our industry forward

Peter Kafka returns to host Land of the Giants: The Apple Revolution. Subscribe to listen to the new season.

Our responsibility as the leading modern media company

Four-Part Series Explores The Dynamics That Shape Social Inequities Through The Lens Of Sports New Episodes Every Tuesday at 8:00 pm ET/PT

The new program brings educational opportunities in advertising and media to communities of color

Hosted by Elie Honig, a ​​former federal and state prosecutor who prosecuted over 100 members of the mafia, the show will tell the real-life, insider stories of the characters who lived and worked in the mob world.

The Verge’s senior reporter Ashley Carman will take over as lead writer, with Hot Pod founder Nicholas Quah joining New York and Vulture as podcast critic.

From climate to Covid, these are tough times — and, after hiding behind the anonymity of screens for the past 18 months, human behavior has seemingly changed for the worse. We’re all feeling greater division, a loss of connection, and in some cases, even a lack of basic decency. Just think back to early May, when NBA games returned and players were being spat on by rowdy, riotous fans. Have we truly regressed as a society, or have we temporarily lost ourselves as a result of our consequence-free digital worlds? We’ve already discussed how to market with empathy and awareness as we begin our transition out of the pandemic. But doing the work has raised even more questions — specifically regarding brand leadership. Right now, many companies recognize the positive role they can play within our new normal. In return, consumers now have even greater expectations for brands to engage through alignment, action, and acceleration. To dive deeper into this post-pandemic consumer mindset, we worked with Woo Brand Research on a survey of ~2,000 people. Some additional findings include: There is recognition that societal regression has occurred, but consumers remain hopeful about solving issues and creating change. In order for brands to act with “purpose,” there is a growing need to understand consumers with a new and increased focus on mental wellness. STEP 1: RECOGNIZING THE RESOLVE/REGRESSION CONUNDRUM It’s clear that society is fighting opposing forces of regression and resolve. Bad behavior is all around us, and though we might not like it, we’re not sure how to stop it. In your opinion, do you think being in a Covid-19 bubble since last year has….?  Yes/No However, a more powerful resolve remains.  People recognize that we’ve regressed, but still maintain hope for the future. The majority (68%) are feeling “optimistic

The online drinks magazine will remain an independent brand and companion to Eater

Today, The Verge announced its first major live event — On The Verge — in celebration of its 10-year anniversary and a chance to discover what’s coming next. From Friday, October 22 to Saturday, October 23, guests will enjoy exhibits, explorations, special guests, and so much more, at an event dreamed up with a future-forward lens and inspired by classic world’s fairs. Taking place in New York City at Spring Studios, On The Verge will look ahead at what’s to come through digital art, interactive experiences, product demos, main stage talks, and a major opening night party. “On The Verge isn’t just a party — it’s our extremely strange future, coming to life,” said Nilay Patel, editor-in-chief of The Verge. Verge fans attending the event will hear from the next generation of creators and the people who are building the future of culture. Special musical guests include rapper, producer, and songwriter Ricky Desktop, whose beats played in more than 20 million TikTok videos in the year 2020. Guest speakers at the event include  Paul Davison and Maya Watson, CEO and Head of Marketing for Clubhouse; Kishonna Gray, PhD, author and professor; and Metakovan, financier of Metapurse, the world’s largest NFT fund. Additionally, Verge writers and editors including editor-in-chief Nilay Patel, executive editor Dieter Bohn, senior reporter Ashley Carman, deputy editor Liz Lopatto, and contributing editor Casey Newton will be moderating talks and mingling with guests. Tickets cost between $199, for those purchased before August 23, to $349 for VIP access. More details will be announced in the coming weeks. Sign up to stay updated here. Note: COVID is still here, and the health and safety of everyone at the event will be The Verge’s first priority. Everyone attending the event will be required to follow masking protocols and provide confidential

Waveform’s September 3 episode will be the first under the partnership

At Vox, the long-running podcast will continue interviewing A-list guests at the pinnacle of their careers, expanding its focus into non-fiction mediums beyond writing – podcasting and documentary film in particular.

Episodes Exploring Compelling Questions from “Do I want kids?” to “Is city noise making us sick?”

Time spent on video games has increased in the past year by 14% to an average of eight-and-a-half hours per week, according to the State of Online Gaming 2021, a report commissioned by Limelight Networks, Inc. That’s no surprise, given the impact of the pandemic and our months of isolation. Even before lockdown, the world of gaming was expanding, meeting our needs for connection, competition, and mental stimulation. But while we were stuck at home, gaming didn’t just help us pass the time — it helped us build and maintain relationships and an authentic sense of community. Now, as we begin our transition back to normal life, these connections will continue to grow stronger — not just through our screens, but as real, meaningful parts of our everyday lives. As the pandemic made clear, gaming is no longer just a form of entertainment. Over the past decade, Polygon has grown with its passionate audience of gamers, and is now ready to help shift the broader conversation around how we connect with gaming and entertainment culture. Vox Media and DB5 teamed up to uncover some impactful research, including: GAMING: MUCH MORE THAN ESCAPISM GAMING: MULTI-GENERATIONAL APPEAL GAMING: AN INFLUENTIAL GATEWAY TO MEDIA AND CULTURE GAMING: PART OF OUR POST-PANDEMIC WORLD POLYGON: POISED TO GROW WITH GAMING  Most people who love gaming have other passions: 54% of respondents said they also watch TV and movies; 49% listen to music; 40% exercise; and 33% spend time with family or friends. Gaming is a unique hobby in that it can combine all of the above into one activity. For the most passionate, gaming isn’t just a hobby — it’s a major part of their identity and helps shape how they view the world. This sense of purpose inspires more than half of gamers to

Gastropod’s August 3 episode will be the first under the partnership.

Award-Winning Franchise Will Debut New Episodes Every Friday

With a new cohort in Fall 2021, the program brings emerging voices from underrepresented communities to Vox Media’s editorial networks and businesses, including Vox and New York Magazine