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Vox Media Insights & Innovation | Fintech: Helping consumers find true financial freedom

The finance industry has undergone a digital transformation. For decades, institutions have been our most trusted financial advisors, but the rapid rise of FinTech has allowed us to take matters into our own hands— literally. Through mobile smartphone apps, FinTech offers consumers new levels of access, power, and control, and as a result, they are now re-writing the traditional rules of finance to work in their favor. FinTech also creates new opportunities for financial inclusivity. By providing everyone equal access to products and services, FinTech aims to right the wrongs of the past and level the playing field for the future. But while these messages of empowerment, equality, and self-reliance resonate with today’s consumers, this new world of digital finance remains mostly unknown. To better understand how the finance industry is evolving, Vox Media partnered with Woo Brand Research on a survey of over 3,000 general consumers. 85% of those surveyed feel that technology has made it easier for them to access their financial information, and 82% believe technology has given people the confidence to take control of their finances. Still, overall usage on mobile finance apps remains low (with the finance-savvy Vox Media consumer being the exception to the rule). Now is the time for brands to build meaningful relationships with consumers and help guide them on their path toward financial freedom. Here’s our rundown on how consumers are shaping the new financial future. APPS ARE THE FUTURE Right now, 68% of consumers do most of their banking online. However, there is a growing desire to do more from their phones; in fact, over half (53%) say they would prefer to do all their banking on their smartphone if they could, and 52% say they would use their mobile phone to pay for everything. This desire, coupled with last

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Vox Media hires Greg Barber as VP of Product, Consumer Revenue, and Zahra Ladak as VP of Product, Platform

Vox Media’s Head of Product, Jennifer Cullem, today announced the hire of Greg Barber as VP of Product, Consumer Revenue, and Zahra Ladak as VP of Product, Platform. Both Barber and Ladak will report to Cullem. Ladak started in September and Barber will start in mid-October. Barber will lead consumer revenue from a product perspective at Vox Media, working across subscriptions, including New York Magazine and other paid products like Cafe Insider, Hot Pod. He’ll also focus on bringing new premium subscriber-only experiences to market. Barber joins Vox Media from the Washington Post, where he spent nearly two decades and most recently held the role of Director of News Product. Barber was also the co-founder of the Coral Project, a collaboration with Washington Post, The New York Times and Mozilla to build an open-source commenting system and best practices for growing communities around journalism, which went on to be acquired by Vox Media in 2019. “I’m driven by the electricity of collaboration, mixing experts in journalism and technology to tell dynamic stories and engage subscribers,” said Barber. “I’m excited to join the Vox Media team, already awash in talent, and work across the company to expand our business and inform and delight our audience.” Ladak will work on products across Vox Media’s owned and operated platforms, as the company continues to build its core product and technology to provide engaging, valuable, and novel experiences with journalism across its editorial brands. Before Vox Media, Ladak held product roles at Spotify, Zocdoc and more. “I’m very interested in building product and platform solutions to business challenges leading with a customer and data driven mindset,” said Ladak. “Joining Vox Media at this stage in my career feels like a natural fit, where I’ll be able to continue to help scale products to new