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Vox Creative and Ad Council remind us not to drive while high in the brand studio’s thrilling first-ever TV spot

Today, in partnership with Ad Council and the National Highway Traffic Safety Administration (NHTSA), Vox Media’s award-winning branded content studio, Vox Creative has released its first-ever TV spot, in a thrilling, horror-esque spot reminding everyone not to drive after smoking marijuana. What had originally started as a partnership between Ad Council, NHTSA and Vox Creative to create a campaign to run across Vox Media’s platforms, quickly evolved to a larger scope, for the spot to run across broadcast TV as the team at Vox Creative shared the idea for the spot itself: to create a thriller-like film reminding everyone it is illegal to drive high – even if you are being chased by a masked man with an axe. In the spot, directed by the award-winning Vincent Peone, we see two guys running for their lives, sprinting from a lurking masked man wiedling nothing but an axe.  As the two guys find their truck and turn the ignition on, they remember it’s illegal to drive high. As they switch seats to safely and responsibly flee from the scene, a song plays reminding everyone not to drive high. It’s an original song, created in collaboration with Vox Creative and production company, Artclass and was written, performed and produced by Daniel Grimsland. As part of the fully integrated campaign, in addition to the  30-second TV spot running on broadcast in the coming weeks, the brand studio also created an upcoming custom 30-second radio spot. A 80-second version of the film will run via branded content on Vox.com – as well as distributed via Vox Media’s proprietary ad marketplace, Concert. Vox Creative also created movie posters for the spot, with fake reviews to promote the campaign on social, as well as :15 social cuts that will run on Instagram, Facebook and Twitter. Creative Credits

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Insights & Innovation: Vox Media research shows its audiences’ perspective on the Black Lives Matter movement

America is going through an unprecedented time: a pandemic, economic downturn, and now a societal movement confronting racial injustice. The killing of George Floyd became a catalyst for hundreds of thousands of people around the world to march and take a stand against police brutality and for racial justice. In this context, we spoke to ~1,000 Vox Media consumers to understand their perspective on the Black Lives Matter movement. UNIVERSAL SUPPORT FOR BLACK LIVES MATTER MOVEMENT Our audience feels activated by the Black Lives Matter movement and — although many say they are taking action — the complexity of this issue leaves many wondering how they can support and/or drive meaningful and lasting change. Our users want to and/or are responding to the nationwide Black Lives Matter demonstrations: 94% are looking for ways to support the Black Lives Matter movement; 62% have donated to a social justice organization; Half of our audience knows someone who attended a demonstration and 18% personally participated in the demonstrations; 50% say they would have participated in a demonstration, but they were concerned about COVID-19 contagion. Our audience is strongly affected by the movement, with 73% saying they’ve had trouble focusing on work and life since the demonstrations started. Distraction notwithstanding, 77% say the demonstrations make them feel more unity with their communities and motivate them to do something. But many in our audience aren’t sure what that “something” should be. 63% feel uncertain about “how to make things better.” THIS TIME WILL REQUIRE UNDERSTANDING AND EXPLANATION Vox Media consumers state that they would like to understand several facets of the Black Lives Matter movement more deeply. As an example, when it comes to the recent protests, our audiences are curious about: Actions they can take in support of the Black Lives Matter movement (94%);

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Vox Media Wins Eight Webby Awards

The Vox Media Podcast Network’s Pivot, Recode Decode’s special segment with HBO, and The Ezra Klein Show earned both Webby wins and People’s Voice Awards

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Breaking the algorithm: The evolution of our digital diet

The following has been adapted from a live presentation from Edwin Wong, Vox Media’s SVP of Insights & Innovation during a weekly ‘Smart Solutions for Extraordinary Times’ discussion. You can view the webinar here. When I was a child, I wasn’t the healthiest of children. There was a span of two years where I would only eat McDonald’s Happy Meals every meal, and it had a profound impact on my health. At this point, everyone reading this recognizes that eating fast food for two meals a day is not ideal for health. In a similar way, are we currently in the first inning of understanding our digital diets? Many of us have been feeling uneasy for years, and it’s time to figure out why. We are all part of the collective Borg If any of us believes we are not addicted to our devices and digital media experiences, we are kidding ourselves. We spoke to over 4,000 people who represent the digital U.S. population, and found that more than half (52%) pick up their devices at least once every waking hour. Not surprisingly, the younger we are, the more likely this behavior exists. 65% of 18-34 years look at their devices every hour 61% of 35-44 years look at their devices every hour 54% 45-54 years look at their devices every hour The gap is not as big as you would think. Therefore, we have to question whether this is a learned behavior like a Pavlovian response. The algorithm is driven by YOU…sort of It’s obvious that the addictive nature of our smartphones is rooted in our apps, and marketers are eager to capture those eyeballs. In fact, eMarketer tells us that 75% of every digital dollar spent will be on social platforms like Google and Facebook. But as an

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Vox Media Civic Science FAQ

What is CivicScience? CivicScience is a third party research company that Vox Media partners with to host polling widgets on our sites. Vox Media can better understand and communicate with engaged audiences through these polls. How is this data used? Vox Media uses this data to better understand user consumption patterns with the ultimate goal of providing the best and most useful experience on our sites. The data may also be used to inform marketing, sales, or editorial strategy. CivicScience shares aggregated data to other organizations interested in market research and consumer insights. All data collected by CivicScience is only used in aggregation, never at the respondent level. Vox Media does not sell polling data or use it for ad targeting. Who writes the poll questions? Questions may be written by the third party research company CivicScience or by Vox Media’s marketing or sales teams trying to better understand our audience. Is my privacy protected? Yes. Users are not cookied until they agree to CivicScience’s privacy policy and terms of use. Once accepted, responses can be tied to a cookie, LiveRamp ID, or other digital identifiers to build profiles over time, and no personal identification information is collected. Can I see or delete my answer history? Yes! During each poll, you can click on the three dots on the right and see a link to “Manage your answers”, which will show all the responses you’ve provided to date, and give you the option to delete any answers. Can I take more surveys? Yes! Please use this link if you’d like to answer more questions.

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Vulture’s Good One Podcast Relaunches Under the Vox Media Podcast Network

Vulture’s popular Good One podcast is relaunching under the Vox Media Podcast Network umbrella, following New York Media’s merger with Vox Media in 2019. Good One: A Podcast About Jokes initially launched in February 2017, and has featured in-depth interviews with comedians including Jerry Seinfeld, Seth Meyers, Whitney Cummings, Taika Waititi, and many more. Within the Vox Media Podcast Network ecosystem, Good One will follow a weekly format, posting new episodes every Tuesday. The relaunch will feature comedians including Michelle Wolf, Ronny Chieng, Michelle Buteau, Daniel Sloss, David Wain, and other comedy world luminaries. Vulture senior editor and Good One host Jesse David Fox has applied journalistic rigor to his passion for comedy, writing a Vulture cover story on the 100 jokes that shaped modern comedy (and its sequel “100 More Jokes”), a definitive piece on the “second comedy boom” (a term he coined), giving readers an unprecedented look into the inner workings of the comedy world, with deep dives into late night shows, comedy specials, and more. He also helped launch Vulture’s pop culture extravaganza Vulture Festival, serving as executive producer and curator. The first episode of the new Good One is out today, featuring an interview with comedian Michelle Buteau who has already had a big year with her role as host of Netflix’s reality show The Circle. In her Good One episode, she talks about #MeToo, sex scenes, and playing shows at “northeast colleges where motherfuckers show up in pajamas and just come for the chicken tenders.” Listen to it here or on your favorite podcast app, and tune in next Tuesday for a new episode of the show!